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Rocketlane raises $24M for AI-driven customer onboarding and professional services

Rocketlane founders
Picture credits: Rocketlane

California-based workflow automation platform Rocketlane has snapped a $24 million Series B funding round. It was co-led by 8VC, Matrix Partners India, and Nexus Venture Partners, which recently backed Zepto. With this, the total funding raised by the company accounts for $45 million. 

How will it use the investment?

The new funding will accelerate Rocketlane’s AI roadmap, enabling the development of advanced features and capabilities that enhance client project delivery. As enterprises focus more on leveraging AI, their AI-driven capabilities will expand to services such as resource management, efficiency, and productivity.

In addition to the investment, the company announced the appointment of Rao Adavikolanu as Chief Marketing Officer. Rao’s expertise will be instrumental in driving Rocketlane’s market presence and strategic initiatives.

“Rocketlane has reshaped enterprise client project delivery, replacing tired, legacy PSA approaches with elegant software and deployment,” said Bhaskar Ghosh, Partner at 8VC. “Speed and agility matter when you become the leader in a category like customer onboarding. Rocketlane has achieved precisely that since their Series A, showing themselves to be both visionaries and incredibly hard-nosed executors. We are thrilled to continue supporting Rocketlane and Sri, Deepak, and Vignesh, founders who lead with a rare blend of thought, culture, and action.”

Jishnu Bhattacharjee, Nexus Ventures Partners, stated: “We are thrilled to double down on backing Sri and the team at Rocketlane as they transform the PSA and customer onboarding categories with their industry-leading, AI-powered product and fast-growing list of marquee customers.”

Vikram Vaidyanathan, Managing Director, Matrix India, added: “The Rocketlane team has a great opportunity to replace legacy PSA software with their AI roadmap and great user experience. The company has executed this vision with rapid adoption and has solidified its industry-leading position. We are excited to reinforce our commitment to them.”

What challenge does it address? 

Professional services teams in companies are like the A-Team, a group of individuals who help clients extract the real value of a product or service they have purchased. They deliver on the mission of the company and the promise of the sales teams. However, today, their work is stifled by a mix-and-match of tools and legacy systems. Rocketlane enables them to succeed and thrive in their work with its workflow automation platform. 

Who is behind the company? 

Rocklane was founded in 2020 by second-time entrepreneur trio – Srikrishnan Ganesan, Vignesh Girishankar, and Deepak Bala. Previously, the trio built a successful in-app messaging FreshChat startup that was acquired by Freshworks in 2015. They founded this company in response to problems they faced onboarding their customers to FreshChat.

What does Rocketlane do?

The purpose-built client onboarding platform helps businesses deliver predictable outcomes, accelerate time-to-value, and improve team utilisation and project profitability. The platform reimagines service delivery for teams by replacing legacy Professional Services Automation (PSA) and generic project tools with an all-in-one and modern client-centric platform. 

Rocketlane offers a unique, unified workspace that improves communication, collaboration, and project visibility for businesses and their clients. It equips teams with trends and benchmarks across projects, which in turn helps them develop and optimise playbooks and processes. 

Rocketlane gives professional services teams visibility into every aspect of a project such as progress made, stakeholders involved, pending/completed tasks, and delayed items, helping teams prioritise tasks that need their attention while creating an avenue for smooth communication with clients.

The company helps SaaS providers provide an accelerated onboarding journey that holds customers accountable, shortens time-to-value, and helps begin expansion conversations. 

Recent customers of the company include OpenGov, LivePerson, Fivetran, Personio, and Zenoti among others. 

Srikrishnan Ganesan, CEO & Co-founder, Rocketlane commented: “Our unique combination of high-velocity innovation and robust capabilities sets us apart, and has helped us consistently win large, forward-thinking customers, including public companies. With this new investment, we are committed to accelerating our AI roadmap and redefining the client portal experience,” adding, “We have equipped ourselves to handle the challenges of rapid growth, and continue delivering exceptional value to our clients.” 

Nav Kalra, VP of Professional Services at OpenGov, a Rocketlane customer said, “In a sea of legacy tools, Rocketlane stands out as a modern, disruptive force in the PSA software landscape with its all-in-one platform. The intuitive interface and unparalleled client-facing experience make managing client projects a breeze. We’re thrilled to partner with Rocketlane as we continue to revolutionise the way we work.”

What do we think about Rocketlane?

By replacing outdated PSA systems with a modern, AI-driven solution, Rocketlane enhances project visibility, collaboration, and efficiency. It is also transforming enterprise client project delivery with its innovative workflow automation platform. The rapid adoption and strong customer base underscore its effectiveness. With new funding and strategic leadership, the startup will be able to continue its impressive growth and redefine the client onboarding experience.

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