Hyperline, a next-generation monetisation platform headquartered in Paris and London, has raised $10M in a seed extension round led by Index Ventures — the firm behind Revolut and Adyen. This brings Hyperline’s total seed funding to over $14 million, with Adelie Capital joining Index Ventures in the investment.
Lucas Bédout, CEO of Hyperline, explains the investment’s purpose: “The market is crying out for a new kind of monetisation platform. Our team and product are in place, and customer feedback is beyond expectations, so we’re excited to scale our distribution engine and extend our reach beyond early adopters. Demand for a more flexible, automated revenue management solution is growing fast — especially as people realise the gains of our platform within just a few weeks.”
How Hyperline delivers end-to-end monetisation solution
Founded in 2022 by Lucas Bédout and Clément Garbay — former VP of Engineering and Engineering Manager at Spendesk — Hyperline aims to make pricing and billing “radically simple” for SaaS businesses. Their platform enables companies to adapt quickly to market changes and customer needs without the burden of managing complex billing systems.
Bédout told TFN: “We knew there had to be a better way that was simpler for the customer and offered a truly end-to-end experience on one platform while still – crucially – allowing customers to adopt the vast array of billing models they needed. None of the incumbents managed to get close to serving what customers wanted. We launched Hyperline and started afresh.”
Over the past decade, the subscription economy has evolved significantly as businesses adopted hybrid revenue models for diversified income. While pricing and billing have grown increasingly complex, legacy providers have struggled to keep pace. This gap between modern pricing needs and outdated billing software has allowed Hyperline to introduce a platform built for today’s requirements—delivering the simplicity buyers expect.
Since receiving its first seed investment ($4.4m) in June 2023, Hyperline’s client base has grown twentyfold. From a handful of early adopters, it serves over 150 small and medium-sized software and technology businesses, including Infinit, Veesion, Gladia, Qobra, Ocus, and ScorePlay. The company now supports customers generating up to $100m ARR, offering worldwide billing capabilities and compatibility with all currencies and business models.
Behind Hyperline’s platform: flexibility and no-code configuration
“The industry-wide disconnect between what SMEs need from their billing and payments software and what legacy providers can offer has created a new market opportunity for us to step in with a new kind of platform built for today’s needs. Hyperline had stepped in to offer the simplicity that SME buyers now expect,” explained Bédout to us.
Hyperline has achieved early product-market fit with its comprehensive monetisation solution. The platform handles everything from contracts and quotes to invoicing, subscriptions, payments reconciliation, and analytics while offering unlimited pricing flexibility. This enables businesses to manage established models while embracing major trends such as AI features, usage-based models, and outcome-based pricing.
The platform supports various pricing models, from basic to highly complex, including recurring subscriptions, usage-based billing, custom discounts, and hybrid models. A key advantage is Hyperline’s rapid integration process, which the company claims is 10 times faster than existing solutions, ensuring efficient and time-saving implementation for businesses.
Unlike competitors requiring extensive customisation coding, Hyperline allows revenue teams to implement and execute pricing plans in minutes without coding. This empowers business teams to adjust pricing and packaging independently without relying on engineering resources.
AI and real-time analytics to drive the subscription economy
Active engagement models, personalisation, and the integration of advanced technologies like AI and real-time analytics will define the future of the subscription economy in 2025 and beyond. With the industry expected to reach a valuation of $1.5 trillion to $3 trillion by 2025, businesses can expect meaningful subscriber interactions, flexible pricing, bundled offerings, and data-driven strategies that enhance customer experiences and drive scalable growth.
“The subscription economy is completely unrecognisable from what it was just five years ago as merchants have adopted hybrid pricing models to create diversified income. Their customers want more pricing and payment options – e.g. fully bespoke, AI-based, support-based, pay-as-you-go, pay-per-result, hybrid models – and SMEs must build and adopt more flexible models to suit,” concluded Bédout.