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Pure Electric, an e-scooter company founded by F1 driver’s father gets £1.5M in crowdfunding

Pure Electric
Image credits: Pure Electric

Pure Electric, a Bristol-based e-scooter company, launched its first-ever crowdfunding campaign in CrowdCube with an aim to reach £1M investment. However, the company announced that it has secured £1.5M of funding in a short period of time surpassing the expectations.

The investment secured through Crowdcube will support the creation of innovative, new products and facilitate the company’s expansion plans beyond its current territories – the UK, France, Spain, and Belgium. 

As per the company’s claims, investors can contribute as little as £12.17 to help the company’s mission for a cleaner future through personal electric transport.

Matt Cooper, Chief Commercial Officer at Crowdcube: “We’re excited to welcome Pure Electric to Crowdcube. Investment in green companies via Crowdcube has risen considerably over the past few years, and we’ve seen more and more of these companies taking on the challenge of urban mobility. In addition, 74% of Crowdcube investors want their investments to positively impact the world, and we’re looking forward to giving our investors a chance to back Pure Electric as well”.

To date, Pure Electric has sold more than 200,000 e-scooters across four markets. 

The announcement comes a few days after launching its latest line of e-scooters – Pure Advance and Pure Advance Flex at an exclusive event in Paris on October 5th. 

Future investment in the business will support driving awareness and sales of their game-changing new products across Europe. 

Offering sustainable transportation

Founded by entrepreneur Adam Norris in 2018, Pure Electric is an electric scooter company offering a more accessible and sustainable form of transport. 

“I started Pure Electric to provide a solution to the escalating environmental issues caused by traditional transport systems. Our ground-breaking technology, designed by our world-class team, is now providing greener, safer, and more affordable transport, says Adam Norris, CEO and Founder of Pure Electric. “As we continue to scale our business and discover more ways that e-scooters can transform society, I passionately believe that this is a phenomenal opportunity and I’m delighted to invite like-minded investors to be part of our mission.”

Pure Electric customers can access its second-generation e-scooters online at or its flagship stores in London and Toulouse. 

The business also recently announced a partnership with Currys – which sees the UK’s biggest technology retailer market Pure Electric e-scooters through its website and 66 stores across UK and Ireland. 

Pure Electric also has 150 points of distribution across France and Spain through a partnership with FNAC Darty.

“We’ve always been driven by a fierce ambition to create a healthier environment and lifestyle for people in major cities. Across Europe, the micromobility movement is thriving as people realise the benefits of swapping their cars for more sustainable and convenient modes of travel, said Adam Norris, CEO, and founder at Pure Electric. We want to take e-scooter adoption to the next level, and our latest products raise category standards and deliver an even better rider experience. As we continue to revolutionise the transport sector, we are excited to invite people to be part of our mission through our first-ever crowdfunding campaign.”

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