San Francisco–based Plurio, formerly Elly Analytics, has raised $3.5 million from investors including Altair, DVC, Yellow Rocks, Finom co-founder Kos Stiskin, and ManyChat co-founder Mike Yan.
The round equips the company to accelerate the rollout of Plurio, an autonomous agent designed to operate as a true performance marketer across channels, not as a plug-in, but as an end-to-end operator.
A market ripe for reinvention
Plurio enters the market at a defining moment for marketing technology. Global advertising spend is projected to grow 5.1% in 2026, reaching $1.04 trillion, widening the gap relative to broader economic growth. Meanwhile, the performance marketing software market is expected to double from $15.2B in 2023 to $30.9B by 2032, driven by faster optimisation cycles and automated decision-making.
Yet marketing teams still operate with fragmented workflows, especially in consumer software and services. Buying traffic today often yields meaningful signals, qualified leads, trials, subscriptions, revenue, days or even weeks later. Entire workflows are built around waiting for delayed conversions, even though shifting budgets just a few days earlier or later can change acquisition costs by up to 30%. This timing gap has become one of the industry’s most expensive inefficiencies.
Decisions that outpace traditional workflow
Plurio tackles this latency head-on. Its agent reads early signals, creative shifts, audience behaviour, channel quality, and infers downstream outcomes before delayed metrics surface. It identifies when a creative is nearing fatigue, when a rising trend deserves more spend, or when reallocating budgets can strengthen revenue yield.
In early pilots with global EdTech and FinTech brands, the platform processed $20 million in ad spend over four months, achieving 2x sales growth and more than 20% lower customer acquisition costs. These results validated the team’s decision to prioritise the agent’s development above all else.
A unified growth engine
Plurio unifies advertising, CRM and revenue data into a single source of truth, interpreting how each interaction shapes growth. It can tap into a brand’s existing analytics stack or use its own built-in marketing data platform with attribution, a system that previously operated as Elly Analytics, overseeing more than $100M in annual ad spend.
Now, embedded within the Plurio ecosystem, it provides the backbone that powers fast interpretation and precise action. The agent analyses seasonality, funnel efficiency, audience quality, and revenue behaviour before explaining its reasoning. It simulates scenarios, recommends next steps, and executes approved optimisations. Under the hood, it runs continuous closed-loop cycles, improving with every pass and refining its understanding of what truly drives performance.
Founders with two decades of marketing expertise
Plurio is led by Seva Ustinov and Kirill Kasimskiy, partners who have built performance marketing products together for over 20 years. Their long-term collaboration forms the foundation of Plurio, which focuses on revenue-first decisioning, attribution clarity, and workflows that match the pace of modern marketing.
With fresh funding, strong early results, and a sharply defined market opportunity, Plurio is positioning itself as a new operating layer for performance teams, one built not on dashboards, but on decisive action.
“In consumer products and services, I kept seeing the same thing: strong teams spending their days not on growth, but on stitching together data. It never felt normal that our best people were buried in dashboards for hours, waiting for delayed signals just to understand what was happening. Most days looked like 10% thinking and creating, and 90% clicking through platforms. Plurio grew out of the frustration with that reality, out of the wish to give teams their time and attention back, and to finally make fast decision-making possible,” says Seva Ustinov, CEO & co-founder of Plurio.
“Over the years, we kept noticing the same gap: marketers had tools that could explain the past, and tools that could push changes, but nothing that connected the two. Teams were left switching between dashboards, ad accounts, and other martech tools, trying to turn understanding into action by hand. With Plurio, we wanted to close that gap. Not by adding another tool, but by giving teams a way to see what’s shifting and act on it the moment those signals appear,” adds Kirill Kasimskiy, Chief Growth Officer and co-founder of Plurio.
