Codeless AI infrastructure company Pixis, empowering brands to optimise performance marketing has announced to have successfully concluded its series C1 funding round, securing $85 million funding. Touring Capital led this funding effort, driving Pixis’ total capital raised to a notable $209 million.
Prominent investors, both new and existing, joined this funding initiative, with notable names including Grupo Carso, General Atlantic, Celesta Capital, and Chiratae Ventures.
The funds acquired will be strategically utilised to bolster the San Francisco-based startup’s AI capabilities, accelerate its global expansion, invest in vital R&D efforts to refine and launch a generative AI-powered creative studio, and establish essential product and business partnerships. It comes at a time when marketers are increasingly looking for ways to improve productivity and enhance advertising efforts through AI.
Founded by Shubham A. Mishra, Vrushali Prasade and Hari Valiyath, Pixis develops accessible AI technology for growth marketing and has a rich product suite that includes targeting, in-flight performance optimisation and generative AI capabilities. Since launch, Pixis has demonstrated a tremendous growth trajectory, with its platform leveraged by more than 200 global brands including names like DHL, Carsome, JOE & THE JUICE, Kavak, HDFC Bank, to name a few.
Nagraj Kashyap, co-founder and General Partner at Touring Capital said, “We passionately believe in the power of generative AI to transform enterprise software use cases. We see Pixis as a pioneer in this category and have been thoroughly impressed by the platform’s powerful technical capabilities translating into rapid customer adoption. We are excited to partner with Pixis, having had a years-long relationship with the team.”
The Creative Studio
The no-code AI platform recently launched its creative studio, with breakthrough AI capabilities that enable brands to instantly generate photorealistic creative assets – both 3D images and videos – through simple text prompts. The creative studio is deeply integrated into Pixis’ marketing campaign optimisation capabilities, embedding contextual campaign data into the creative asset generation process.
Expansion and roadmap
“This is shaping up to be an exciting year for Pixis as we welcome Touring Capital as investors; the Touring team have been important thought partners over the years and we are delighted to announce our new partnership. With this capital raised, we will continue to concentrate on strategic channel partnerships with renewed vigour, and invest heavily in our R&D efforts,” said Shubham A. Mishra, co-founder and CEO, Pixis.
This year also saw a significant expansion of Pixis’ AI infrastructure with the company having achieved its goal of building 200 AI models. Along with having successfully beta-tested their generative AI-powered creative studio, they have also released products for cross-platform growth marketing that are proving to be game-changers in the market. Additionally, the company has also begun live deployments of its AI-powered solutions for B2B companies.
