A Dutch mapping and location platform, Magic Lane, which enables navigation for micro-mobility, specialised vehicles, apps and platforms, has snapped €3 million in funding. The investment came from Dutch VC No Such Ventures (NSV).
Magic Lane plans to use the investment to expand its commercial operations, bolster marketing initiatives, and strengthen partnerships to expand to new markets.
Raymond Alves, CEO of Magic Lane said: “The investment will be used to expand our commercial operations, strengthen marketing initiatives, and deepen partnerships that further develop Magic Lane’s presence in new markets. Moreover, this investment enables us to enhance safety, accessibility, and efficiency in urban environments, starting in the micro-mobility market.”
“For IoT and specifically ‘connected mobility,’ to reach its full potential, smarter, lighter, and faster mapping and navigation solutions are needed than that are currently the norm. We are pleased to help Magic Lane in meeting that demand with this investment,” added Thijn van Helvoirt of No Such Ventures.
How was the idea born?
Magic Lane was established in 2022 by the founders of Route66, the first-ever route planner – Job van Dijk, Johan Lanen, and Raymond Alves. With over 30 years of experience in Maps, Location & Navigation services, decided to start making the software from scratch. This is when the idea of Magic Lane was born.
It is a software platform that offers Maps, Location & Navigation services. Currently, Magic Lane focuses on companies within the bicycle and micro-mobility market in Europe.
Lighter maps
Magic Lane’s solutions are known for functioning on minimal hardware, ensuring that the location data of its end-users are not traced and that navigation and routing also work offline. This makes the technology ideal for electric bikes, scooters, and other embedded applications, as well as providing solutions for companies with large fleets of vehicles – from logistics carriers to fleet management, ride-hailing, and sharing platforms.
It offers Software Development Kits (SDKs) that allow companies in various programming languages to easily build maps, location and navigation features into vehicles, apps and online platforms. It supports Android, iOS, JavaScript, QT, Linux, Flutter and C++, among others.
Since its debut, it has since rolled out in Europe and Asia and competes with major navigation players such as Google, TomTom, HERE Technologies, and Mapbox.
One-stop-shop for micro-mobility
On June 5 and 6, Magic Lane will be present at Micro Mobility Europe in Amsterdam. Here, they will demonstrate innovative solutions and present products showcasing that they are the one-stop-shop in the micro-mobility market. Additionally, multiple collaborations will be announced during the event.
“With this investment, we can truly accelerate our efforts to transform the location industry,” added Raymond Alves. “With our solutions, we address the evolving needs of the IoT and micro-mobility markets.”
