Success! You're on the list.

Success! You're on the list.

One small step for ChatGPT, one giant leap for marketing


ChatGPT, the AI-powered language model created by OpenAI, has captured the attention of the world. People are assessing the potential of generative AI to revolutionise different aspects of work on a daily basis, such as its capacity to generate innovative ideas and produce content quickly.

Genuine game-changing technologies are rare, with the internet, computers, the iPhone, and Google being examples, and it’s probable that ChatGPT belongs in that group. By providing a new tool for marketers to use for a competitive edge, ChatGPT has the potential to revolutionise the field. Companies that successfully integrate this technology into their operations can expect more streamlined and efficient processes, but how exactly can this be achieved?

The marketing benefits of ChatGPT

For a while now, AI-driven marketing tools have been causing disruption in the industry, and ChatGPT is taking this to a whole new level. The tool has a wide range of capabilities and benefits for optimising marketing, with one of them being the ability to create compelling content. By providing the appropriate prompt, this conversational AI tool can produce fresh content that not only boosts user engagement, but also drives more traffic to a company’s website or social media channels.

In addition, ChatGPT is an exceptional tool for achieving personalisation. By examining customer data, it can assist professionals in tailoring their marketing initiatives and making personalised content and promotions suggestions. As per Salesforce, 76% of customers desire businesses to have a thorough understanding of their individual preferences. Hence, leveraging this feature can be a wise decision in the current competitive landscape.

For marketing experts operating in international markets, ChatGPT can assist in translating content into multiple languages, expanding their reach to a broader audience. The AI tool’s potential for conducting market research is noteworthy, as it can examine data and provide valuable insights into consumer behaviour, preferences, and trends. 

Why embracing tech is crucial 

Although AI offers various advantages, its impact on the marketing industry is often a controversial and contentious topic. There is a lot of apprehension and anxiety surrounding emerging technologies, particularly for those who lack an understanding of these advancements. Since the launch of ChatGPT, many have expressed concerns that it may replace human jobs. However, this is far from reality.

As AI technology advances, it presents a chance for marketing experts to augment their skills, rather than to be replaced by them. It is essential for marketing professionals to invest time in comprehending AI’s capabilities and how it can complement their responsibilities. ChatGPT offers a wide range of advantages, from conducting research and administrative duties to freeing up marketers’ time to focus on creativity. Those who disregard this technology’s potential risk being left behind by their peers who embrace it. Hence, embracing technology instead of fearing it will be pivotal moving forward.

The need for a human touch 

Nevertheless, ChatGPT alone cannot suffice. Human intervention is still necessary to ensure precision and attain the crucial outcomes that AI cannot achieve independently. Additionally, when marketing is subpar, it is  often because marketers’ time is taken up by tedious tasks. Our recent study discovered that 64% of eCommerce marketers have not evaluated their customer engagement processes in the past month, and almost one-fifth (17%) have never done so.

The consequence here is that marketers are not making the most of valuable insights, which is a significant concern. The failure to regularly evaluate customer engagement processes implies that brands are implementing their marketing strategies blindly. This is especially concerning in today’s environment, where customer loyalty is more delicate than ever before. To tackle this issue, marketing teams should leverage the available data and concentrate on establishing robust connections with their customers.

Undoubtedly, AI and ChatGPT have the potential to revolutionise marketing and elevate it to unprecedented heights. However, it is essential to establish the fundamental principles and foundations before implementing them. To improve the process of cultivating relationships with customers and achieving true “Customer Intimacy,” understanding them is crucial. AI can aid in this process by analysing data, but if marketers do not measure customer engagement metrics from the beginning, their efforts are doomed to fail.

Explore more about marketing and the human touch.

The bottom line 

ChatGPT is an exceptional marketing tool that empowers businesses to engage customers on a personal and engaging level. Nevertheless, it is essential to keep in mind that ChatGPT is not a substitute for marketing but a valuable addition. It enables marketers to streamline their efforts, acquire valuable insights, and provide enhanced customer experiences. Although ChatGPT has the potential to revolutionise the marketing landscape, it will not supplant it entirely. Instead, it will work in conjunction with existing marketing strategies to help marketers achieve their objectives more efficiently and effectively.

Ian Macleod, Chief Marketing Officer of SALESmanago

Related Posts

Get daily funding news briefings in the tech world delivered right to your inbox.

Enter Your Email
join our newsletter. thank you