ShopMy, the curated commerce infrastructure company, has secured $70 million in new funding at a $1.5 billion valuation. The round was led by Avenir, with participation from Bain Capital Ventures, Bessemer Venture Partners, and Menlo Ventures. Strategic investors like Sofia Richie, Gregg Renfrew, and Aimee Song also joined, underscoring ShopMy’s growing influence in blending culture, commerce, and community.
A platform built on taste
Founded in 2020 by Harry Rein, Tiffany Lopinsky, and Chris Tinsley, ShopMy began by empowering creators to share authentic product recommendations. It has since evolved into a full-fledged ecosystem that connects brands, curators, and consumers through a shared sense of taste and trust. The company’s platform replaces impersonal algorithmic feeds with human curation. Its “Circles” feature allows users to explore personalised shopping feeds curated by multiple trusted creators.
This approach has helped ShopMy stand out in a crowded social commerce space. It currently supports more than 185,000 tastemakers and 1,200 premium brand partners, achieving over $1 billion in annual platform sales. The company’s focus on quality-driven creators and meaningful brand partnerships has positioned it as the go-to infrastructure for lasting brand relevance rather than fleeting marketing trends.
Sustained growth and profitability
ShopMy’s business model is built for resilience. The company reported 200% year-over-year revenue growth and has remained profitable since 2024, a rare feat among growth-stage consumer platforms. Since launching its consumer platform in August, ShopMy users have created 30,000+ Circles and 150,000+ wishlisted products, illustrating the demand for community-driven commerce rooted in real-world influence.
Its professional tools and performance analytics enable creators and brands to collaborate seamlessly while maintaining transparency and creative control. ShopMy’s client roster includes high-end names like Gucci, Net-a-Porter, Rhode, and West Elm, demonstrating the platform’s credibility among both legacy and emerging luxury brands.
Building the new brand operating system
With fresh capital, ShopMy plans to accelerate product development for what it calls the “new brand operating system.” The vision is to create a cohesive digital infrastructure where brands, creators, and consumers interact through authentic storytelling and shared discovery.
Headquartered in New York City with a team of over 140 professionals, ShopMy now operates in more than 130 countries, continuing its mission to merge culture and commerce. By placing taste and trust at the center of the shopping experience, ShopMy is not just changing how people buy. it’s redefining how brands earn lasting relevance in a world driven by authenticity.
“ShopMy is fundamentally a bet on authenticity and that lasting brand value comes through curation and taste over ads and algorithmic recommendations, enabling consumers to discover and buy the world’s best products,” said Harry Rein, CEO of ShopMy.
“Word of mouth has always been the most powerful force in commerce, and we’re building the infrastructure to make it scalable,” said Tiffany Lopinsky, President of ShopMy. “We have deep conviction that curators are the future of brand distribution for the next generation of enduring companies. This investment lets us transform personal enthusiasm into measurable results at.”
“ShopMy has cracked the code on making creator commerce work for elevated brands without diluting their positioning,” said Andrew Sugrue, Founder at Avenir. “When we evaluated the opportunity, the explosive growth was undeniable—they’ve created a complete solution that’s taken off in 2025, representing a fundamentally better version of how commerce should work.”
