Warehouse automation has become essential in the logistics industry due to rising labour costs, worker shortages, and increased delivery demands. However, many operators find it difficult to adopt due to high initial costs and complex installations. As a result, about 80% of warehouses still depend mostly on manual labour.
That gap is what NEOintralogistics, a Düsseldorf-based robotics startup, is trying to close. The company has raised €3 million in seed funding to make warehouse automation more accessible through a Robotics-as-a-Service (RaaS) model.
The round was co-led by the Amadeus APEX Technology Fund and Cetus Holding.
“NEOintralogistics has cracked the code on scaling automation for the underserved majority. By converting a massive CapEx and integration barrier into a highly scalable, recurring RaaS model, they are not just entering a market; they are fundamentally redefining the unit economics in intralogistics, “ said Tim Hos, Associate at APEX Ventures.
“NEOintralogistics has the potential to be a category-defining venture with the potential for explosive market adoption and a clear path to becoming the dominant infrastructure layer for warehouse automation globally,” adds Hos.
The company will use the capital to accelerate customer acquisition, improve the product, grow the team, and support international expansion.
Turning automation into a service
Traditional warehouse automation often requires large capital investments and months or even years of setup. Led by Michael Drodofsky, NEOintralogistics aims to simplify warehouse automation with a modular picking system.
“Our goal is to remove the barriers that have kept automation out of reach for most warehouses. Customers don’t need to redesign their warehouses or invest in costly infrastructure. They can plug our system into what they already have and see efficiency gains quickly,” says Drodofsky.
The solution allows for automatic item picking from standard warehouse racks without any initial investment, using a pay-per-pick model based on performance. Its robotic picking system works in both new warehouses and existing ones, integrating directly with standard shelving. Deployment typically takes 6–8 weeks and decreases manual labour needs by 70%.
Unlike rigid, fixed automation setups, the solution is designed to scale with demand and adapt to different warehouse layouts. NEOintralogistics is already working with industry partners such as Magazino, GLS, and BITO.
With a growing customer base, NEOintralogistics is making scalable automation accessible to warehouses of all sizes.
What’s next?
The company has offices in Düsseldorf, Berlin, and Hamburg, serving customers across the DACH region with plans for European and international expansion.
