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Mexican-based VALOREO ticks $80M funding to capitalise on e-commerce growth

Image credits: VALOREO

A Mexican next generation e-commerce holding company, VALOREO wants to build tomorrow’s leading businesses and develop valuable brands for Latin America.

$80M investment

In a recent development, VALOREO announced that it has successfully completed $80 million in a Series B funding. The round was led by the Latin America fund of L Catterton, the largest global consumer-focused private equity firm along with participation from other select investors. Since 1989, L Catterton’s funds have made more than 250 investments in leading consumer brands across all segments of the consumer industry.

Prior to this, VALOREO raised $50 million, one of the highest seed rounds in Latam and a $30 million Series A funding round — from investors across the globe, including KASZEK, Upper90, Presight Capital, Kingsway Capital, and FJ Labs.

The Mexican startup will use the capital to accelerate its acquisitions of outstanding LATAM e-commerce brands, enhance its unique technology platform, drive geographic expansion, and accelerate organic growth of its existing brand portfolio.

Alexander Gruell, Stefan and Martin Florea, Co-Founders and Co-CEOs of VALOREO stated, “We have experienced blockbuster growth, and with L Catterton’s support, we will solidify our position as the leading next gen e-commerce holding company in Latin America. Not only will we continue to add quality brands, but we will give our consumers the best shopping experience through an innovative tech platform. We’re thrilled to take this exciting next step so we can create even more value for entrepreneurs and consumers in the regions we serve.”

“I am very excited by the tremendous growth prospects we have ahead of us here at VALOREO and this investment from L Catterton will allow us to continue building out our proprietary technology as well as doubling down on our multiple operational initiatives, such as international expansion, whereby we are already bringing our existing brands to new markets”, said Pedro Bousoño, COO of VALOREO and ex-Amazon GM.

Ramiro Lauzan, a Partner in L Catterton Latin America said “We are excited to partner with Alexander, Martin, Stefan, and their talented team. The opportunities ahead are significant, and we look forward to leveraging our global experience in e-commerce to further strengthen VALOREO’s position in the Latin American market.”

Next gen e-commerce holding company!

VALOREO was founded in late 2020 by Martin & Stefan Florea, Alexander Gruell, Cedrik Hoffmann, and Miguel Oehling. To date, the company has completed acquisitions of over 25 leading local brands across categories including Beauty & Personal Care, Baby, Fitness, and Household. Also, it sells on platforms including Mercado Libre and Amazon.

Now, the company is among the fastest growing startups in Latin America. It has an experienced and dynamic team guided by the vision to build the region’s premier brands and excited about new challenges and growth.

It operates in Mexico, Brazil, and Colombia, and has experienced dramatic growth given the expansion of e-commerce in the region. As per reports, the e-commerce industry is expected to grow 30% per year through 2025.

What does VALOREO do?

VALOREO acquires, operates, and scales e-commerce merchants that sell outstanding products and have excellent customer ratings. With a passion for brands and products combined with depths of expertise and a strong capital base, VALOREO scales acquired merchants and helps them reach the next stage.

VALOREO is a technology-driven consumer holding that creates long-term value by focusing on up-and-coming brands, specific product niches and outstanding customer satisfaction.

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