Every year, Easter inspires a wave of creativity as families, friends, and communities come together to celebrate renewal, joy, and tradition. In 2025, a new generation of tech startups has embraced this spirit of reinvention, leveraging technology to transform the holiday experience. So, what’s new this year?
HelloFresh
Founder/s: Dominik Richter, Thomas Griesel, and Jessica Nilsson
Founded year: 2011
Recent funding: $393M
HelloFresh was established in November 2011 in Berlin, Germany, by Dominik Richter, Thomas Griesel, and Jessica Nilsson. Recognising an opportunity to revolutionise home cooking, the founders began offering meal kits with pre-portioned ingredients and recipes, simplifying the preparation of fresh meals at home.
As the world’s leading meal-kit supplier, HelloFresh operates in numerous countries throughout Europe, the UK, and beyond. Their service provides fresh ingredients and recipes directly to customers’ doorsteps, making cooking easy, convenient, and enjoyable. Every week, HelloFresh presents meal kits featuring a diverse range of recipes, including seasonal selections.
During Easter, HelloFresh launches limited-edition boxes filled with festive breakfast and dessert options, allowing families to celebrate with minimal planning while maximising pleasure. By providing curated Easter meal kits, they simplify holiday meal prep, helping more individuals enjoy home-cooked meals without the stress of shopping and cooking.
HelloFresh went public on the Frankfurt Stock Exchange in 2017, securing €350 million during its initial public offering. Since that time, the company has reached a billion-euro market cap and continues to expand globally, despite encountering some recent operational challenges.
Planted
Founder/s: Pascal Bieri, Lukas Böni, Eric Stirnemann, and Christoph Jenny
Founded year: 2019
Recent funding: $107M
Planted, founded in Zurich, Switzerland, in 2019 by Pascal Bieri, Lukas Böni, Eric Stirnemann, and Christoph Jenny, aims to create plant-based meats using only natural ingredients, addressing the market’s lack of clean-label options.
Utilising advanced food engineering methods, such as high-moisture extrusion and fermentation, Planted develops and produces plant-based meats that closely replicate the taste and texture of animal products. Their offerings now include plant-based chicken, pork, duck, and a newly introduced fermented plant-based steak.
To celebrate Easter, Planted is running special promotions and sharing recipes to meet the increasing demand for sustainable and ethical holiday meals. Their products enable health-conscious and environmentally minded consumers to enjoy traditional Easter dishes in a modern, sustainable manner, making plant-based eating both festive and inclusive.
Planted has secured CHF 115 million from investors, including L Catterton and Tengelmann Ventures, as well as CHF 2 million in support from the Swiss innovation agency Innosuisse. The company is experiencing rapid growth throughout Europe.
HolaCamp
Founder/s: Alfonso Leprevost Crucelegui
Founded year: 2023
Recent funding: $11M
HolaCamp, established in Barcelona in 2023 by Alfonso Leprevost Crucelegui, is revolutionising the camping and glamping sector in Spain and Portugal. The company operates 11 locations, offering upscale outdoor lodging options, including tiny homes, luxury tents, and bungalows. HolaCamp aims to make nature-based travel both accessible and enticing by combining the excitement of camping with the comfort and convenience typically found in boutique hotels.
In March 2025, HolaCamp landed €10 million in funding, led by Amavi Capital. This investment is driving swift expansion, which includes the recent acquisition of Camping Albufeira, located in Portugal’s Algarve region. It supports the objective of introducing at least five new campsites annually. The company seeks to achieve €30 million in revenue by 2025 as it grows its operations and enhances its technology.
During holidays like Easter, HolaCamp offers families and groups an exceptional way to celebrate, surrounded by nature while ensuring their comfort.
Yhangry
Founder/s: Heinin Zhang and Siddhi Mittal
Founded year: 2019
Recent funding: $3.9M
Founded in London in 2019 by Heinin Zhang and Siddhi Mittal, both ex-finance professionals at Barclays and Goldman Sachs, Yhangry originated from their personal need. As busy individuals who enjoyed hosting but lacked time to cook, they sought a simple way to invite chefs into their homes for dinner parties. Their mission is to democratise access to private chefs, making a service once deemed a luxury accessible to a broader audience.
Yhangry’s platform accommodates a variety of events, including dinner parties, brunches, celebrations, and even full-time chef services. The process is straightforward: users choose a date, select a menu, and hire a chef who takes care of shopping, cooking, and cleaning. Prices start at £17 per person, making private dining more accessible to a broader range of individuals. The company prioritises customer satisfaction and chef autonomy, giving chefs the flexibility to set their prices and menus while freeing them from the demands of conventional restaurant kitchens.
Yhangry has secured significant funding for its expansion. In early 2021, the startup raised $1.5 million in seed funding from notable investors including Eileen Burbidge (Passion Capital), Carmen Rico (Blossom Capital), and Martin Mignot (Index Ventures). Additionally, the company participated in the Y Combinator accelerator in 2022, enhancing its visibility and resources.
Yhangry transforms Easter and other holidays by simplifying the process for families and friends to host memorable home gatherings without the hassle of cooking. For Easter, customers can hire chefs to prepare festive brunches or dinners, offering a restaurant-quality experience right at their tables.
ClueGo
Founder/s: James Carruthers
Founded year: 2014
Recent funding: –
In 2014, James Carruthers established ClueGo in Sutton Coldfield, Birmingham, UK. The company brings excitement and adventure to corporate team-building with its innovative, technology-driven treasure hunts.
ClueGo creates and manages GPS-based treasure hunts and interactive games for corporate teams, families, and various groups. Their customisable events can be designed for any location and include options for virtual and hybrid formats. As a privately owned company, Cluego has experienced organic growth over the past decade, emerging as a leading provider of team-building experiences in the UK.
For Easter, ClueGo provides themed treasure hunts, both in-person and online, allowing participants to solve clues and compete to find Easter eggs, whether digital or physical. By digitising the Easter egg hunt, ClueGo ensures that people can celebrate together, regardless of their location, and maintain this cherished tradition for remote families and distributed teams.
