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London Tech Week

London’s Another Round closes £300K to deploy its AI tech to transform personal training

Another Round founder
Picture credits: Another Round

London-based personal training platform Another Round has secured £300K in its latest fundraise, including investment from angels and its community. The latest investment will go towards building a world-class team, advancing Another Round’s product capabilities and R&D.

Max Cotton, CEO and Founder at Another Round commented: “At Another Round, we want to break down the barriers for people to access personalised fitness, and to make trainers’ lives better. Personal training hasn’t really moved along as an industry since its inception and we’d like to have a huge positive change in this space. We’re excited about the next chapter in our journey and we’re proud to have the support of our investors in this round. With this funding, we’ll be able to continue to grow our team, innovate and create new features for our members, and deliver game-changing solutions to enterprise clients. “

Transforms personal training with AI

Established in 2018 by Max Cotton, an ex-professional MMA fighter turned fitness tech entrepreneur, Another Round applies its proprietary AI to personal training, making it more convenient, accessible, and effective than ever. 

Earlier this year, the company launched an enterprise proposition of its personal training app, a fully modifiable white-label product that gyms, online fitness, and health and wellness providers can customise with their own branding and workout style.

Besides personalisation, Another Round provides access to a network of certified coaches who check-in with and support members in a WhatApp-style in-app chat. The combination of technology and human expertise ensures that their members receive the highest quality training experience possible.

With a team of seven, this startup headquartered in South London, was bootstrapped from launch and raised its first round of investment in 2021. The company received funding from industry pioneer Peter Roberts, Founder and ex-CEO of Pure Gym, who sits on its board. 

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