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London-based Generative Engineering nets €4M to make physical engineering more efficient

Generative Engineering founders
Picture credits: Generative Engineering

Generative Engineering, a London-based software company has netted €4m in pre-seed funding. The round was led by EQT Ventures known for its investments in Kota and Qevlar AI, with participation from Join Capital. 

The funds will be used to continue developing Generative Engineering’s platform that radically increases the efficiency of engineers and the entire engineering process. 

Parallel engineering platform

The engineering of complex physical products is a slow, inefficient, and capital-intensive process. Engineering tools have not kept up with the increasing complexity of modern products, and engineers working on product development take a single design through a multi-year, highly manual process. 

Founded by Joe Griston, Nick Arini, Laurence Cook, and Nick Boultbee in 2021, Generative Engineering works with the mission to vastly improve the overall efficiency of physical engineering. The founding team all took part in building, scaling, and contributing to many of the core innovations at a large British EV manufacturer focussed on delivering zero-emissions solutions, and have backgrounds, ranging from PhD-level computational engineering at MIT to product management at Google.

It offers a unique platform that allows engineers to create and run models that generate and test thousands of different engineering designs, all within a fraction of the time these processes take today. 

This parallel engineering approach, pioneered by the company, has the potential to radically decrease product development time, allowing innovative solutions within energy, decarbonisation, agriculture, mobility and more to reach the market much faster. This platform forms the centerpiece of the modern engineering software stack. 

Joe Griston, co-founder and co-CEO said: “Engineers of real-world products are the unsung heroes of the modern world, they bring solutions to many of the planet’s critical issues, but time is of the essence. We need a faster way to make engineering more cost-effective, efficient, and productive. Our platform will supercharge engineers, giving them the tools to exponentially increase their impact by generating and showcasing thousands of different tested designs in a fraction of the time.” 

Ted Persson, Partner at EQT Ventures said: “The founding team have all witnessed first-hand the pain points of engineering. They have seen that it takes time, money and people to design new innovative products – and unfortunately – that failure is common. Generative Engineering’s platform can shave years of development timelines and bring enormous cost-savings through a smarter design process.” 

Sebastian von Ribbentrop, Partner at JOIN Capital said: “From our first meeting we have been very impressed by the successful development of Generative Engineering’s platform at such an early stage and are fortunate to be funding such an extraordinary team.”

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