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London Tech Week

London-based Ambl books £1.3M funding to offer real-time solution to last-minute cancellations

Ambl founders
Image credits: Ambl

London-based hospitality tech startup Ambl has secured its third pre-seed funding round by raising £700K amongst its extended network, which includes existing investor and serial entrepreneur Mark Gordon. With this, the total investment secured by the company is £1.3 million.

Eyes London launch

Furthermore, Ambl recently opened up its fourth pre-seed funding round to its close network to raise a further £1.2 million ahead of Q3 2022.

The investment from this round will be used to continue growing the Ambl team, successfully launch, and prove the concept ahead of its Series A, which will allow for national and global expansion.

Ambl is all set to officially launch across London in September this year. The pre-seed investment will accelerate product development and test the BETA product during its soft debut across Chelsea and surrounding areas in August 2022. It includes appointments such as Head of Customer Experience and an advisory Chief Technology Officer.

Aaron Solomon, CEO, and Co-Founder of Ambl, commented: “The past two years have been incredibly tough for the hospitality industry. From unprecedented staff shortages and supply change issues to a growing trend in last-minute cancellations as consumer confidence falters, it’s mission-critical that solutions are available to help an industry we know and love, thrive again.”

Serial entrepreneur, Chairman, and lead investor at Ambl, Mark Gordon added: “The concept of Ambl was something I could easily relate to. There was no doubt in my mind, it was a great idea, however, I could see some challenges they would have to overcome with venue adoption and of course the usual pitfalls that exist such as developing succinct messaging when educating consumers in a new marketplace.”

How was Ambl born?

Ambl was founded by Aaron Solomon, Jed Hackling, and Bobby Naeem in 2021 in London. They came up with the idea after trying to call the venue to try and secure a table booking post-pandemic. The company’s vision is to revolutionise the way people approach going out.

Today, Ambl has evolved from this initial thought between three friends to a fast-growing startup with 12 employees and over 1,000 London venues registered on its platform.

Initially, launching in London this summer, the short-term plan will be to make the app available to all hospitality venues across the UK. Also, it intends to do the same globally in the coming years.

What does Ambl do?

Ambl gives venues the power and platform to combat last-minute cancellations and detrimental no-shows, while keeping everything quick, simple, and most importantly visible to the consumer. Also, it boosts the spontaneous community.

The company revolutionises the way consumers go out and unlock the joy of last-minute living, all while having the freedom of choice through viewing and booking venues with availability right here, right now.

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