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Instant Commerce bags €5.4M to help e-commerce brands build unique storefronts

Instant Commerce
Image credits: Instant Commerce

Instant Commerce, an Amsterdam-based headless storefront builder, has secured €5.4M funding in a seed round led by HV Capital (also invested in Hadrian and Storyblok) with participation from Hearst Ventures and existing investor firstminute capital. To date, the Amsterdam-based company has raised €7.5M in funding. 

The latest funding comes eight months after Instant Commerce raised €2.1M pre-seed from firstminute capital and various angel investors.

How will the funding be used?

The new funding will help the Dutch company to accelerate product innovation, double the team from 30 to 60 members, increase partnerships and integrations, enter new European markets, and lay the groundwork for Instant Commerce’s expansion into the US. 

Coen van Hees, Co-Founder and CEO of Instant Commerce says, “Our platform solves a huge challenge for e-commerce brands – how to build a highly functional and engaging online storefront in a fast and cost-effective way without having to rely on a large team of developers. As a result, we’ve experienced an incredible amount of growth in such a short period of time. With this investment, we will be able to ramp up our expansion plans and enter markets beyond Europe.” 

Help build storefronts quickly

Founded in January 2022 by serial entrepreneurs Coen, Sam van Hees, and Doeke Leeuwis, Instant Commerce enables e-commerce brands to build unique storefronts easily and quickly. 

With the platform, marketers can add new features, launch new pages, and build storefronts without touching a single line of code. 

Developers can build custom blocks and integrations and add advanced customisation features without technical architecture and deployment. 

The platform is designed for technical and non-technical users and enables e-commerce brands on Shopify to quickly build highly functional and engaging headless storefronts.

Numerous brands, including Yaya, Ekster, Bols, and ID&T, use Instant Commerce to accelerate growth online.

Since being founded at the start of 2022, Instant Commerce has landed more than 30 major clients, including Bols, ID&T, Ekster, and Yaya, and recorded impressive 85% month-on-month growth. 

HV Capital

HV Capital has invested in Internet and technology companies through various funds. HV Capital has already invested in around 225 companies, including Zalando, Delivery Hero, FlixMobility, Depop, and SumUp. 

Said Alib Haschemi, Investment manager at HV Capital, says, “The growth that Instant Commerce has shown since its founding demonstrates how strong the demand is for a solution that enables brands to build and deliver best-in-class online shopping experiences in a fast and intuitive manner. This is one of the many reasons we strongly believe Instant Commerce is well positioned to become the default headless frontend solution for eCommerce brands across the globe.” 

Jacqueline Cegla, Principal at Hearst Ventures, says, “What excited us about Instant Commerce, in particular, was the intuitive product based on its no-code offering as it enables a broad range of retailers to go headless that weren’t able to do so before due to engineering constraints. While early, this is supported by the strong demand the business sees in the market.”

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