Imprint, the modern financial platform transforming how brands engage, reward, and retain their customers, has raised $150 million in Series D financing at a $1.2 billion valuation. The round was led by Khosla Ventures, with participation from Thrive Capital, Ribbit Capital, Kleiner Perkins, Hedosophia, Spice Capital, and Timeless.
The Series D round will be used to fast-track investment across four key areas: deepening the core platform to increase the value delivered to brand partners; broadening the product suite beyond credit to include debit, secured cards, and flexible financing options; embedding automation more deeply across the business to build and scale efficiently; and expanding loyalty and advertising capabilities by strengthening partner programs and linking brands with highly engaged, reward-driven customers through the Imprint Rewards Network.
Leaving legacy rails behind
For decades, co-branded credit cards were built on slow-moving banking infrastructure. While they offered rewards, they often failed to reflect the brand’s identity or keep pace with modern digital experiences. Today’s consumers expect instant approval, seamless onboarding, and rewards that feel native rather than bolted on.
Imprint was founded in 2020 by Irishman Daragh Murphy and Gaurav Ahuja. Murphy studied law in UCD and was previously the VP of operations and strategy at workspace provider WeWork.
Imprint has positioned itself as the alternative. Its proprietary issuing and processing stack, ImprintCore, gives brands direct control over the customer journey, from application to rewards redemption. Over the past year, Imprint has tripled its cardholder base, while adding high-profile partners such as Booking.com, Rakuten, Crate & Barrel, and Fetch.
The company’s momentum has also earned confidence from capital markets. Imprint secured a AAA investment rating from Fitch Ratings for its inaugural $300 million securitisation.
Loyalty rebuilt around spend
Imprint’s approach treats loyalty as a financial behaviour rather than a marketing afterthought. Instead of fragmented rewards and delayed value, customers earn and redeem in real time, directly within brand-owned experiences. This creates a tighter feedback loop between spending and engagement.
Brands that switch from legacy issuers see cardholders spend more and stay longer. Wallet share among cardholders is twice that of non-cardholders, while lifetime value is eight times higher. Cardholder spend has also increased by 20% compared to previous programs.
These gains stem from personalisation and simplicity. Embedded applications, instant rewards, and brand-funded offers remove friction and make participation feel natural. For consumers, the value is immediate. For brands, the data and insight remain in-house.
Looking ahead
Over the next three years, Imprint aims to become the infrastructure behind premium access for leading consumer brands. As loyalty shifts from points to experiences, the company is betting that financial products done right can be the strongest retention tool of all.
“Brands today face pressure to earn customer loyalty through authentic and genuinely rewarding experiences,” said Daragh Murphy, co-founder and CEO, Imprint. “This milestone underscores how our team is delivering on our mission to build the best way to pay at the brands customers love. With this new capital, we are accelerating the evolution of co-brand from a bank product into a complete brand loyalty platform.”
“This investment strengthens our position as the technology-first alternative to legacy co-brand issuers,” Murphy said. “We are excited to continue partnering with beloved brands and to help them deliver experiences that are modern, rewarding, and deeply connected to their customers.”
“Imprint’s technology advantage enables them to execute with a level of speed and customisation that legacy issuers simply cannot match,” said Keith Rabois, Managing Director at Khosla Ventures. “They have quickly become the partner of choice for major enterprises, and that momentum is why we are thrilled to double down.”
