GetWhy, a Copenhagen-based agentic AI-powered consumer insights platform, has received 60 million DKK ($8.45 million) debt financing package from CIBC Innovation Banking. Recently, CIBC Innovation Banking supported Vortexa and Landytech. The funding will help the company continue to execute its growth strategy.
Since its inception, GetWhy has raised $64.5 million, including the $34.5 million Series A funding from PeakSpan Capital in 2024. Its global customer base includes many of the Fortune 100.
AI is driving a paradigm shift in consumer research
The consumer research market is valued at over $60 billion and is heavily based on a time and material business model that has seen minimal change over the past 50 years. GetWhy’s AI platform defines a new era of consumer research. The rapid adoption of the platform by global brands confirms that GetWhy is able to offer a superior solution experience to standard approaches and reinforces that it is driving a new paradigm in consumer research.
By conducting and processing human interviews captured via video, the company has made it possible to deliver human insights ten times cheaper than conventional research companies. However, it maintains a quality on par with human craftsmanship, delivered within a fraction of the time.
AI-powered consumer insights platform
Founded by Casper Henningsen and Jonas Alexandersson in 2018, GetWhy works with the mission to help global brands understand their customers quickly and cost-effectively. Powered by a proprietary AI engine developed over the past five years, the company delivers insights within an average 24-hour timeframe, accelerating the speed at which businesses can act.
GetWhy’s core offering Bloom facilitates video-based qualitative research by designing studies, recruiting participants, conducting interviews, and analysing data. This approach allows businesses to obtain actionable insights in as little as four hours, significantly faster and more efficiently than traditional methods.
By providing a deeper understanding of consumer behaviours and preferences, GetWhy helps businesses tailor their products, services, and strategies to better meet consumer needs. This enables clients to accelerate their go-to-market strategies and explore previously inaccessible areas, such as hard-to-reach demographics. Additionally, businesses can compare insights across countries and pinpoint where their marketing efforts are most effective.
GetWhy’s proprietary technology supports some of the world’s most iconic brands, including many from the Fortune 100 list.
Niklas Laugesen, General Counsel at GetWhy said: “This support from CIBC Innovation Banking is a testament to the impact GetWhy is making in the AI-driven insights space. With this funding, we’re positioned to further accelerate our mission of delivering unparalleled speed and precision to brands worldwide, helping them stay agile and ahead of the curve in an ever-changing market.”
Charlotte Goggin, Director at CIBC Innovation Banking said: “In a world where consumers are constantly exposed to new content and messaging, businesses must stay agile and adapt their strategies to shifting trends. GetWhy provides detailed analysis, delivering insights within a competitive time frame. We’re excited to support GetWhy as it continues its growth journey.”
