Get Your Way, a Belgian startup specialising in assisted reality has announced the completion of its second funding round, amounting to €850K. This financing came from Industrya, the Liège-based fund Noshaq (invested in CryoTherapeutics and Myocene), and a private investor.
How will it use the funding?
This new funding will be allocated to three key objectives. Firstly, the company will intensify the market launch of its flagship product, aRdent, and its associated solutions onto the market. Next, it will support this growth and strengthen its team. Finally, it will allow the company to expand its customer base in other industrial sectors.
“The solution proposed by Get Your Way addresses a growing need for digitalisation in companies”, said Aude Somja, Investment Manager at Noshaq. “Its strength lies in remaining easy to use and seamlessly integrating into the existing environment. It adapts to the demands of complex fields such as the pharmaceutical and aerospace industries. We believe in this lite-tech approach where technology aligns with the real needs of users.”
What does the company do?
Get Your Way was founded by three students from the University of Liège — Nicolas Dessambre, Antoine Malherbe, and Pierre Jenchenne. It was born from an ambitious university project that quickly gained momentum. The company specialises in the development of a Bluetooth-connected screen that displays information directly in the operator’s field of vision, allowing them to keep their hands free.
The company offers complete solutions, combining hardware and software, that display the right information at the right time and to the right person while ensuring accurate data entry in the field.
By placing humans at the heart of its innovations, Get Your Way simplifies the work of field operators through systems that combine efficiency and ease of use.
By connecting the glass to any device with Bluetooth capabilities, the smartphone or computer can send data directly to the aRdent glasses using a simple Bluetooth API. The aRdent smart glasses can be used as a heads-up display for any app or service.
Why assisted reality?
Assisted reality enhances user tasks by overlaying context-specific digital information onto their view of the real world, typically through head-mounted displays. It focuses on providing practical, hands-free support to improve efficiency and accuracy without fully immersing the user.
Growing ambitions
In addition to hospital pharmacies, the company remains active in the logistics sector with a Picking-by-Vision solution. This technology displays item-related information on a remote screen, offering optimised stock management and order preparation operations.
At the same time, Get Your Way is expanding into regulated industries with Process Pilot, software dedicated to the digital management of procedures and quality control. This solution meets the traceability and compliance needs in demanding sectors such as aerospace and the pharmaceutical industry.
“We will start by targeting hospitals and pharmaceutical companies, where we have already received very positive feedback!” said Nicolas Dessambre, one of the company’s founders.
“We want to double our workforce.” added Antoine Malherbe, a co-founder of the company. “These new recruits will play a crucial role in the integration and development of the solutions for our clients.”
“The goal is to quickly measure the impact of these initiatives and consider a broader deployment,” noted Pierre Jenchenne, the third co-founder.
