- The AI marketing startup Fluencify, which is based in Stockholm, has secured a pre-seed funding round of $4.3 million that was oversubscribed and led by byFounders.
- Erik Romdhane, a co-founder, sold his share in his first influencer agency at 17, having begun his career as a content creator at 11.
- Fluencify reached $2 million in annual recurring revenue just six months after its launch and has now decided to enter the US market.
At 11, Erik Romdhane started creating Instagram pages focused on brands, compiling content about football and interior design, which he then sold through various accounts. He earned his first money at 13 by selling ad space and accounts. And by 17, he set up an influencer marketing agency in London with two partners, then sold his share, all while running the business from his high school in Stockholm.
Fluencify, Romdhane’s new venture, just closed a pre-seed funding round of $4.3 million, which was oversubscribed and led by byFounders, with Wave Ventures also taking part.
“The round was oversubscribed, which means we had more demand than supply,” Romdhane tells Tech Funding News.
From influencer to founder
The startup, based in Stockholm, was established in 2025 by Romdhane, Isaac Norin, and Sam Stones Hälleberg and, within six months of its launch, achieved annual recurring revenue of over $2 million; it now employs six people.
The founders’ backgrounds and the company’s mission: Romdhane says that over the last four years he has built an audience of about 900,000 on Instagram and TikTok, and that Hälleberg’s follower count has reached 1.4 million. Since both have extensive experience as influencers, this is the kind of group Fluencify aims to change.
As Romdhane says, at the moment we are attempting to act as a substitute for both the influencer marketing agencies that I have managed and the influencers themselves, which is something that I and Sam are doing.
How Fluencify works
What sets Fluencify apart is that it hires ordinary people with no existing audience and then uses AI to help them produce content. According to Romdhane, some new creators have achieved more than five million views on their first day on the platform.
The brands determine their campaign objectives, and Fluencify handles all the steps involved, including finding creators, contacting them, providing briefings, scheduling content, running paid promotion, and processing payments in over 85 countries. The company operates on an ambassador system, which encourages creators to take part in multiple campaigns rather than just posting a single piece.
According to Romdhane, Fluencify has no direct competitors in the European Union. Although Sideshift and Method, both based in the United States, are entering the European market, he notes that their models differ. The two companies function as two-sided marketplaces in which creators apply, and their submissions are then reviewed by managers.
“We go directly to the brands and explain to them that we can provide them with these results. We handle the campaign from start to finish together with the creators via their own app,” Romdhane says.
Fluencify also distinguishes itself from UGC marketplaces such as Insense and Aspire, which either rely on manual campaign management or allow brands to search for creators themselves, rather than using an AI service. There are about 20,000 active creators, Romdhane notes.
Cold outbound, warm inbound, and fast close
Up to now, growth has been driven by automated outreach and people’s interest.
Romdhane states that the brands contacted Fluencify after having seen the results of its work in previous campaigns. The fundraising proceeded swiftly, with a term sheet being signed within two weeks and the deal closing about three days afterwards.
The funding obtained will enable Fluencify to enter the US market, with the aim of setting up a New York office that deals specifically with go-to-market strategy and customer success; engineering activities will continue to be based in Stockholm.
“We wanted to create a system so that a brand could describe the outcome it desires and have the campaign carried out end to end, without having to do all the detailed work,” Romdhane concludes.
Magnus Hambleton, partner at byFounders and now a member of Fluencify’s board, stated that the founders possess strong social media skills and a great deal of drive. In addition, byFounders has made investments in startups from the Nordic and Baltic regions, such as the code-collaboration platform Tangled and the EV-charging company Monta.
The global user-generated content platform market was valued at $9.6 billion in 2025 and is projected to grow to $55 billion by 2033. Fluencify believes that founders with extensive experience in the creator economy have a distinct advantage in automating the industry. Whether this will prove to be the case internally remains to be seen.
