Optivian, an AI sales execution platform for the agentic era, has emerged from stealth with strong backing. The company has secured a $2 million pre-seed round led by Failup Ventures and Tero Ojanperä, the former Executive Chair and co-founder of Silo AI, acquired by AMD in one of Europe’s largest AI exits. “The company has raised a total of $2.3 million of funding to date, which comprises $2 million in equity funding and $300,000 in research grants,” Optivian told TFN.
In addition to the investment, Ojanperä joined the board alongside Failup Ventures General Partner Topias Soininen.
Ending the decades-old rule of linear sales hiring
For decades, enterprise sales worked on a simple assumption: to grow revenue, you increase headcount. Optivian challenges that belief. It introduces a model where growth is driven not by larger teams but by intelligent systems that handle the execution layer of complex deals.
The traditional reliance on dashboards, manual updates, and endless tools strains efficiency. Optivian argues that scaling revenue through headcount alone is both expensive and outdated.
Built by a team that lived the sales bottleneck
Optivian added, “The founding team is led by Roope Heinilä, formerly the Founder & CEO of Smarp and Haiilo (merged with COYO to form Haiilo), which he grew to over $40 million ARR. The team brings deep experience from scaling successful B2B SaaS organisations. Other co-founders include Visa-Pekka Laurila, the ex-COO and CFO at Smarp & Haiilo, ex-McKinsey; Jesse Haka, the CTO of Feedtrail (exited to Relias); and Johanna Rauhala, the CPO & MD North America at Haiilo and Smarp. The team also includes Duy Duong, with experience at Wolt and Vainu.
Through these experiences, they witnessed the same structural inefficiency across sales organisations. Despite robust training programs and expanding tech stacks, a small percentage of sales reps consistently produced the majority of revenue. The issue wasn’t effort or talent. It was the weight of non-customer-facing work that slowed everyone else down.
Optivian was created to remove this friction entirely by turning intelligent automation into an active partner that handles the operational workload behind every deal.
The company stated, “The motivation was born directly from the scaling bottleneck the founders encountered while building Smarp and Haiilo. We would spend hours and days just to understand why we win and lose deals, and then try to implement solutions such as training, new tools and processes to fix them with limited impact. Despite successfully winning enterprise deals with giants like Google, Salesforce, and Amazon, we found that the performance of the sales organisation was constantly uneven, with top 20% of reps bringing in 80% of the revenue. The problem was not unique to us – every mid-market and enterprise sales organisation we spoke with struggled with the same, and we saw a unique opportunity to fix this with AI.”
Designed for the agentic era of B2B sales
Headquartered in Helsinki, Optivian positions itself as the Sales Execution platform for a new agent-driven era. It is built on a simple but powerful belief: intelligent systems should not be passive tools, but autonomous co-workers.
By taking over the behind-the-scenes tasks that traditionally drain sales teams, Optivian allows people to focus on the human side of selling. More importantly, it helps companies disconnect growth from headcount, creating a scalable, efficient model for modern enterprise sales.
Optivian’s boardroom looks different from most. Alongside its human directors, the company has built an internal “AI Advisory Board”, a group of persistent agent personas modelled on renowned founders, operators, and investors. These agents debate, analyse, and pressure-test decisions, reflecting the company’s belief that intelligent systems shouldn’t just inform strategy but actively participate in shaping it.
What about diversity?
Regarding diversity, Optivian stated, “20% of the team is female, who is also one of the four founders, and 20% identifies as being from an ethnic minority background.”
How is it different from competitors?
What sets Optivian apart is its shift from passive tooling to active execution. Instead of merely analysing pipeline data, its agents perform the high-stakes tasks required to move complex B2B deals forward.
They create detailed business cases, structure mutual action plans, support internal champions, and continuously drive next-best actions to maintain momentum. Early deployments with a small group of design partners have delivered strong results: teams recorded a 20% increase in win rates and halved the time spent on administrative work and deal asset creation.
Talking about competition, the company added, “While there are major players in the sales intelligence space such as Gong, Clari, and Chorus, they primarily focus on analysing sales data. Optivian sets itself apart by focusing on executing on that data. We don’t just tell you what happened; our agents help you take the necessary actions to win the deal.”
What are the future plans?
Optivian stated, “Our immediate focus is to further develop the product and expand our launch footprint. Over the next few years, our objective is to define and lead the market for AI-driven sales execution, becoming the standard for how high-performing enterprise teams manage complex deals.”
“We’ve spent billions on tools that tell us why we’re losing, but not on digital labour that actually helps us win,” said Roope Heinilä, CEO of Optivian. “We are not building another sales tool. We are building the workforce of the Agentic Enterprise.”
“Agentic AI will not just analyse work, it will do the work,” said Tero Ojanperä. “Sales is one of the largest and most expensive knowledge functions in the enterprise. Automating its execution layer is a fundamental productivity shift.”
“AI hasn’t changed the core challenges in sales, but it has changed who does the work. With Optivian, companies can offload major parts of the sales process to intelligent automation, freeing sales teams to focus on what humans do best: building relationships and closing deals,” added Topias Soininen.
