In the battle between social media marketing and email marketing, video emerges as a winner. Reportedly, viewers retain 95% of a message when they watch it on video as compared to 10% when reading it in a text. Despite this, few have the resources to produce it at scale.
This is where Immersive Fox’s solution comes into the Picture. It allows its clients to create personalised videos on mass, in 1 minute to generate a 1 minute of sales videos on average. This saves time and money, enabling businesses to enhance customer experiences, streamline operations, and unlock new possibilities for growth.
VC-led funding round
London-based Immersive Fox, which specialises in AI-generated videos for sales and corporate communication, has closed a €3.3 million seed funding. The investment round came from a trio of prominent VC firms, including Redseed VC, Monte Carlo Capital, and Altair, which invested in emma and Riverlane.
Immersive Fox will use the investment to help advance proprietary AI technology that allows clients to create unlimited video content using their face and voice. The funding has been allocated to developing the company’s cutting-edge technologies further with product and R&D plans, including a video analytics tool, embeddable video player, UI animations and captions, and full body movement synthesis from the text.
Furthermore, Immersive Fox aims to increase its team twofold by the end of this year, to penetrate new markets and strengthen customer relationships.
Eugene Belov, the managing partner at Redseed VC, stated: “While we were very impressed with Immersive Fox’s tech stack and brilliant team, what really solidified the investment case for us was the company’s razor-sharp focus on the sales & marketing use case, which to this day saw very little innovation and disruption throughout the years. We are strong believers in the tremendous value Immersive Fox and its technology can generate for sales teams across multiple verticals by constantly tailoring their product to their customer’s needs.”
Alisa Patotskaya, CEO and Founder of Immersive Fox, added: “This significant investment is a testament to the hard work and dedication of our team, who work together diligently to bring a wealth of experience and professionalism to the table. Both my team and investors are all excited to see how this innovation shapes the industry.”
AI-generated video content creation
Founded by Alisa Patotskaya in 2021 in London, Immersive Fox is a text-to-video generation startup that specialises in providing businesses with AI-generated videos for sales and customer communication. The company’s innovative technology allows clients to create personalised video content at scale and at speed, eliminating the need for traditional production methods.
By leveraging AI and automation, Immersive Fox enables businesses to streamline operations, enhance customer experiences, and unlock new growth opportunities.
Notable features of the tech
Immersive Fox’s solution has key features such as quick onboarding of customers in a week, creates personal avatars or ‘digital twins’ quickly, high-resolution personalised video content generated in 1 minute, using a cloned voice, videos that are auto-translatable into 50+ languages, and more.
Privacy and security are also paramount concerns for the company, which has taken proactive measures to prevent the theft of personalised avatars, clearly defining ownership in contracts, while all data is securely stored on its servers, ensuring confidentiality and peace of mind.
