In the fast-evolving world of B2B sales, personalisation has become a critical differentiator. Companies that fail to engage prospects with tailored, high-impact messaging risk losing deals before they even begin. Enter Breakthrough, a newly launched AI self-learning B2B sales startup designed to solve this challenge by optimising sales messaging in real-time.
In late 2024, former Google executive Adit Abhyankar founded Breakthrough, an AI-driven startup aimed at enhancing business-to-business (B2B) sales messaging. The company has now secured $600,000 in pre-seed funding, led by Senvest Capital, a firm that has supported Abhyankar’s previous ventures over the past two decades.
A cool tool that speeds up processes from hours to minutes
Breakthrough’s platform utilises artificial intelligence (AI) to improve B2B storytelling for sales and marketing purposes. It enables users to create customised content for various communication channels, including outbound and inbound marketing, as well as sales interactions.
The newly acquired funds will be allocated to expanding the company’s enterprise client base, exploring applications beyond traditional sales outreach, and refining the product to better align with market needs.
Personalisation in B2B sales has become increasingly important, as companies that do not engage prospects with tailored messaging risk losing potential deals. Breakthrough aims to address this issue by optimising sales messaging in real-time through its AI-assisted platform and solve these pain points using self-learning AI technology that enhances every stage of the B2B sales funnel.
The company claims, unlike conventional AI tools that generate static messaging templates, Breakthrough’s technology continuously learns from every customer interaction. One of its key innovations is optimising the context and prompts used in large language models (LLMs). This drastically improves the relevance, tone, and impact of AI-generated sales messages while ensuring alignment with a company’s brand voice.
As per the company, one customer reported that a prospect research task that previously took three hours was completed in just two minutes using the platform. By automating and enhancing personalisation, Breakthrough allows sales teams to focus on relationship-building and closing deals, rather than spending excessive time on outreach prep.
While numerous AI-driven sales tools exist, Breakthrough’s continuous learning model and deep integration with enterprise workflows set it apart. Given that AI adoption in large enterprises has historically been slow due to brand risk concerns, Breakthrough’s ability to deliver personalised yet brand-safe messaging is a major competitive advantage.
Kasia Komik, Marketing Manager Iberia at International Paper, said: “After exploring different ways to leverage AI in our activities, we have found that Breakthrough gives B2B marketing teams like us the perfect mix of predetermined campaign goals and automated customer research—allowing for scalable, high-quality, customer communication campaigns to be produced in no time. The integration of AI-driven insights with strategic marketing goals is exactly what B2B marketers need to run smarter, faster, and more targeted campaigns.”
Adit Abhyankar, CEO and co-founder of Breakthrough said: “Success in sales depends on identifying the right people to sell to and convincing them to trust you to give you their business. This is what Breakthrough does, using AI to not just automate the research and thinking needed, but then rapidly and accurately produce the right messaging to tell each story fantastically well, while continually learning from every engagement. Having spoken to hundreds of businesses, we know there is a wide-open opportunity to help improve the quality of business storytelling at scale, with Fortune 500 companies already among our customer base.”
Brian Gonick, Co-Chief Investment Officer at Senvest Management LLC, said: “Adit has significant experience in building businesses that solve genuine problems, while his time at Google gave him unique insights into the challenges companies face in establishing effective go-to-market systems and approaches. As investors we look for management teams that combine sector and technical knowledge with an innate ability to identify and solve customer problems, something Breakthrough’s leaders embody exactly.”
