Marketers hold more than 70% of the B2B customer journey, but they still don’t have a dedicated, integrated system for managing B2B marketing like sales has with CRM systems. Copenhagen-headquartered Dreamdata aims to tackle that by unifying these fragmented touchpoints into one consistent system that helps teams see what’s working and act on it.
Today, the startup, founded in 2018 by Lars Grønnegaard (CEO), Ole Dallerup (CTO), and Steffen Hedebrandt, is a leading B2B marketing analytics and activation platform that recently raised $55 million in Series B funding led by PeakSpan Capital, with participation from InReach Ventures, Angel Invest, Curiosity VC, and Crowberry Capital.
The Series B funding will help develop Dreamdata’s Analytics and Activation layers. This investment aims to improve the company’s AI features for generating predictive signals and automating conversion tracking across major advertising platforms, reducing the need for B2B marketers to rely on data engineering teams.
The platform enables marketers to accurately measure ROI, optimise campaigns, and identify buying signals through AI-powered automation, audience activation, and conversion tracking synced across major ad platforms. It features account-based journey mapping to capture interactions across multiple stakeholders within an organisation.
Nick Turner, CEO of Dreamdata, said: “Twenty years ago, buyers came to a first sales call with no information. Now, buyers are coming into sales calls with their minds 90% made up. That’s because of marketers – and we want to give them the credibility and platform that shows organisations what is happening today.
Marketers now own 70% of the customer journey, and this trend will only continue as we enter the AI era. Marketers have been operating without a foundational operating system. They never got a ‘CRM’ for their function, forcing them to use disparate tools that obscured their significant contribution to their organisations. We are entering a Golden Age of Marketing, and it’s time to give marketers the platform they deserve.”
Dreamdata serves thousands of B2B customers, including Cognism, helping them map customer journeys from anonymous engagement to closed deals.
Future plans focus on expanding the Analytics and Activation layers, enhancing AI features for predictive signals, automating workflows, and deeper integration with advertising platforms to help marketers maximise efficiency and impact.
