Demoboost has secured €2.8 million in fresh funding to transform the humble product demo into a powerful engine of revenue intelligence. It was backed by Digital Ocean Ventures and RIO, the family office of Rafał Brzoska, with additional support from B-Value. As disclosed to TFN, this brings Demoboost’s total funding to €4.6 million to date.
The funding will be used to accelerate the product development and expand its global presence.
Headquartered in Warsaw and founded by Igor Zesiuk, Kamil Smuga, and Anna Decroix, with a distributed team across Europe and Australia, the company now plans to double its workforce, hiring across engineering, sales, marketing, and customer success.
As the team expands and prepares for a potential Series A in the next 12–18 months, Demoboost aims to redefine how software companies market and sell, replacing stress and complexity with a streamlined, data-centric demo experience that puts buyers back in control.
A scalable way to build and personalise demos
As stated to TFN, “Across B2B software sales, benchmarks consistently show that only 15–20% of sales-qualified leads actually convert, which means that up to 85% of sales and presales effort doesn’t turn into revenue. At the same time, buyers are telling us very clearly that the process isn’t working for them. According to Deloitte, 88% of B2B buyers want more flexibility and responsiveness when evaluating software, yet most sales journeys are still slow, rigid, and meeting-heavy. That gap creates long sales cycles, low win rates, and puts huge pressure on presales teams, who end up spending most of their time rebuilding demos instead of doing the strategic work they are hired for. On top of that, teams often lack real signals of buyer intent, so every deal gets treated the same, whether it’s likely to close or not.”
It was further stated, “When companies change this dynamic with Demoboost, the impact is very tangible. Our customers have reduced unqualified sales calls by up to 74%, cut customer acquisition costs by 28%, and completely removed demo wait times. Interactive demos become the first step, so sales teams can run intro calls without presales support and have much more informed conversations from day one. The result is less wasted effort at the top of the funnel and sales cycles that are, on average, 32% shorter.”
From demo interactions to Real buyer intent
What sets Demoboost apart is its ability to capture and interpret how buyers engage. Every click, revisit, and shared view becomes part of a behavioural data stream that reveals genuine interest and purchasing likelihood. Instead of treating all opportunities the same, sales teams gain a clear view of which deals are winnable and where to invest their time.
This shift turns demos from static assets into a continuous intelligence layer, improving how revenue leaders forecast, prioritise, and allocate resources. Companies using Demoboost have already reported striking results such as 74% fewer unqualified sales calls, 28% lower acquisition costs, zero demo wait times, and sales cycles shortened by 32% on average.
What are the plans for the near future?
Regarding the plan for one year, Demoboost stated, “Over the next 12 months, we will focus on advancing our product beyond demo automation. Key milestones include deeper AI-driven democreation, personalisation at scale, and the rollout of more advanced revenue intelligence capabilities built on demo interaction data. Alongside product development, we plan to double the team size across engineering, sales, marketing, and customer success, supporting continued growth and preparing the business for a potential Series A round within the next 12–18 months.”
What about diversity statistics?
Revealing about diversity, Demoboost stated, “50% of the team is female, and we have 4 nationalities across a team of 11 people.”
Anna Decroix, CEO and Co-founder of Demoboost, said: “As pioneers of the demoautomation category, we’ve helped solve one of the hardest problems in B2B sales: creating and personalising demos at scale. What used to take weeks, then hours, now takes minutes with AI. We’ll keep improving how demos are built, but with demo creation becoming now an afterthought, the real opportunity lies in what comes next. Behind every demo is a stream of data: engagement, intent, buying signals. That’s where the future is. This funding will help us build the demo-powered revenue intelligence platform of the future, giving B2B teams the tools to understand how customers buy and refine the journey with demo data as a core signal for decision-making.”
Adam Bartkiewicz, Partner at Digital Ocean Ventures VC, said: “Demoboost has a clear product-market fit – what convinced us is that they’ve been winning large, global customers from day one. The team has a deep understanding of their target audience, and it shows in product adoption and retention. With this round, they’ll accelerate international expansion and pursue enterprise clients. What excites us most is that the team understands how B2B sales are evolving in the AI era – and Demoboost is evolving with it. We’re thrilled to support them as they scale globally and help shape what modern B2B sales looks like.”
