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The e-commerce market is fiercely competitive, with new players entering regularly. The ability to adapt swiftly to market dynamics, skilfully manage advertising expenditures, and precisely target demographics with the greatest growth potential can spell success or failure for any e-commerce venture.

Moreover, artificial intelligence (AI) has permeated diverse domains, from cutting-edge technology to customer support. Now, it’s playing a pivotal role in enhancing e-commerce businesses’ data analytics capabilities. By harnessing AI, these companies can optimize their strategies, connect with the right audience, and maximise their gains., a leading predictive analytics platform for e-commerce, has announced the completion of a €7 million seed funding round. The investment, led by J12 Ventures, Daphni, and a group of high-profile angel investors, aims to fuel the company’s further expansion and development of its revolutionary predictive analytics tool.

As continues to explore the possibilities of predictive analytics in e-commerce, this latest funding round affirms its commitment to driving innovation and empowering businesses to unlock their full potential in the digital economy.

Revolutionising predictive analytics has emerged as a pioneer in predictive analytics, offering a no-code tool specifically designed for e-commerce companies seeking to drive profitable growth. By harnessing the power of advanced analytics and machine learning, empowers businesses to unlock game-changing insights and future-looking predictions that will revolutionise the e-commerce landscape.

Founded in 2022 by Marcus Tagesson, David Feldell, and Henrik Hoffman, is headquartered in Stockholm, Sweden. The company’s innovative predictive analytics platform is designed to democratise access to advanced analytics for e-commerce businesses of all sizes, helping them thrive in an increasingly competitive market environment.

Empowering e-commerce success

With, companies gain unprecedented control over their future by leveraging cutting-edge predictive analytics tailored to the unique challenges and opportunities within the e-commerce sector. By delivering actionable insights and accurate predictions, enables businesses to optimise their operations, maximise profitability, and stay ahead of the competition in a rapidly evolving market.

Addressing industry challenges

Despite the transformative impact of e-commerce on the retail industry, many companies still struggle to effectively analyse their progress and performance. aims to address this challenge by providing e-commerce businesses with deep insights that go beyond superficial metrics. By focusing on acquiring the right customers and optimising inventory, companies can mitigate risks and drive sustainable growth in today’s competitive landscape.

Founder’s vision

Marcus Tagesson, co-founder, and CEO of, emphasised the company’s mission to unlock the full potential of e-commerce data and empower better decision-making. With over 30 years of combined experience in operations, machine learning, and growth, the founding team is dedicated to delivering transformative predictions and revelations for the future icons of e-commerce.

“As experienced e-commerce pioneers, we knew that we needed to go deeper to where the real value is. That’s why Dema was created, a predictive analytics tool delivering deep insights to ignite the entire e-commerce industry. The metrics that truly matter are unreachable for most. Unlocking the full scope of your data demands vast resources and a skilled workforce, typically reserved only for the industry giants. Dema empowers better decision-making by delivering transformative predictions and revelations for the future icons of e-commerce.”

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