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AI to transform e-commerce returns: Swedish startup eComID raises €2.75M to cover more brands

eComID founder
Picture credits: eComID

While the eCommerce industry continues growing at an incredible rate, high return rates lead to financial losses for retailers, and have a highly detrimental environmental impact. Addressing this challenge, eComID, a Swedish startup enables global online retailers to reduce online returns with its AI-powered platform.

Eyes to cover more brands

In a recent development, eComID has raised an oversubscribed €2.75 million pre-seed round. CapitalT (backed CUR8 and Depop) led the round alongside follow-on investment from H&M Group Ventures, and strategic angel investors. The infusion of capital will propel eComID to expand platform capabilities and extend its previously invitation-only solution to a broader range of brands. It positions the company at the forefront of empowering retailers to minimse product returns. 

Transforms the returns landscape

Founded in 2023 by a team of former retail digital leaders and engineers from Sweden, Spain and Venezuela, eComID is dedicated to transforming the returns landscape collaboratively. Recognising the trend of increasing product returns, the team was set on a mission to unite retailers in facilitating more conscious and environmentally friendly online shopping.

eComID’s technology empowers retailers to incentivise informed purchases, minimising unnecessary returns. The company’s model rewards customers toward sustainable practices and fosters conscious shopping habits. 

Since its launch in November 2023, eComID is now used by over 1 million shoppers daily.

“The eComID co-founding team comprises the best talents I’ve worked with in every field, all driven by warm hearts. I’m eager to continue showcasing what this stellar team can achieve, addressing the complexities of returns in the fashion industry. CapitalT and H&M Group Ventures are the perfect partners to amplify our current momentum, with retailers already expressing keen interest in joining the movement we’re fostering with our technology,” said Oscar Rundqvist, CEO of eComID.

Founding Partners at CapitalT, Janneke Niessen and Eva de Mol, commented: “While the eCommerce industry continues growing at an incredible rate, high return rates lead to financial losses for retailers, and have a highly detrimental environmental impact. We were impressed by eComID’s proactive solution – they not only react to customer behavior but also anticipate and inform it. At CapitalT, we believe that great people make great companies, and eComID’s founding team impressed us from the first meeting with their shared passion, grit, and early traction. We look forward to the next steps and are proud to welcome eComID as the first Swedish member of the CapitalT family!”

“We’re delighted to extend our partnership with eComID through this follow-on investment, continuing to support their mission to unite the fashion industry in addressing the product returns challenge together. With eComID’s innovative technology, we foresee the potential for a more sustainable era in online shopping. We’re eager to see the team’s continued progress and the positive impact of their solution,” added Nanna Andersen, Chief of H&M Group New Growth & Ventures.

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