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Brainchild of Olympic couple, Kollektiv snaps €1.5M to build Web3 ecosystem for personal trainers

Kollektive founders
Image credits: Kollektive

Web3 and the metaverse are shaping a new application layer for the internet and Danish tech startup are geared toward this trendy adoption. After Teamway raised €1 million for using Web3 to build a society for product builders, Copenhagen-based Kollektiv is building a Web3 ecosystem for hyper-personal training communities, and now the firm has snapped €1.5 million from Danish VC Ugly Duckling Ventures, VF Ventures and established angel investors.

Builds Web3 ecosystem!

With this investment, Kollektiv will continue building its Web3 ecosystem. It is bringing the components into one Web3 ecosystem, bringing creators to the centre of revenue earning while bringing the everyday person closer to better physical health. It will enable physical activity creators to take ownership of their audiences to benefit the health of the everyday person.

Ben Powell-Fredriksen said: “We know human performance and technology very well, and whilst these are hard problems, they can be solved. Our vision is to provide everyday people with affordable access to digital communities fronted by influential personalities, where the creators and consumers can build alongside one another.”

Ugly Duckling Ventures’ Andreas Rasmussen commented: “We chose to invest in Kollektiv, because we know the space, and know that Helle and Ben have a unique starting point to create an industry-defining product. Our conviction was driven by the fact that we have seen great execution on the product so far and are in love with the potential of what can happen when Web3 meets the Creator Economy of Health & Fitness.”

Kerstin Mogull, angel investor said: “From the outset, the Kollektiv team impressed me with their ability to combine a deep understanding of human performance, with an equally deep understanding of how technology can be deployed to have a scalable impact on everyday athletes. Together they offer a unique way for athletes of all ages and abilities to be surrounded by the icons of their favoured activity or sport: to be inspired, to get expert guidance and personalised training, all centred around a supportive community.”

The brainchild of Olympic couple

Kollektiv was founded by Olympic couple Ben and Helle Powell-Frederiksen in 2020 in Denmark, Ben is the former CMO of global cycling brand, CeramicSpeed and has attended London Olympics 2012 as an athletic performance advisor. Helle is a former professional triathlete, Olympian and World Champion with over 15 years of coaching experience.

They are now focused on using Kollektiv to turn their years of knowledge and experience from the sporting world into building a future where physical activity and health are a recognised economy, enabling their vast network of global creators to unlock their value to reach and benefit the health of the everyday person. Kollektiv has already made over €160k in revenue since inception through its beta product and has users from over 55 countries spanning beginner to elite amateur athletes.

Serving both creators and end-consumers, the first creator-led community is live, acting as the company’s initial proof-of-concept, featuring multiple creators, with every community member receiving hyper-personalised training to fit their life’s schedule, planned upon subjective feedback and wearable data.

At the core of Kollektiv’s ecosystem is a novel technology layer, modelled upon leading sports science and human performance research.

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