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Bidstack lands $11M to help brands with in-game advertising campaigns

Image credits: Bidstack

Bidstack, London-based in-game advertising and video game monetisation platform, has raised $11 million, including a $6 million strategic investment from digital platform cybersecurity world leader Irdeto.

The latest round brings the total funding raised to $42M, the most raised for any company in the in-game advertising industry.

The funds will enable the company to fuel the U.S. growth strategy following the recent hire of Jude O’Connor as Chief Revenue Officer.

In-game advertising

James Draper founded Bidstack as an in-game advertising and video game monetisation platform. The platform allows brands to serve advertisements in natural spaces within video games while protecting the gaming experience.

It varies from trackside banners, and cityscape billboards to pitch-side LED boards, skins, or any other contextually relevant spaces within the metaverse.

Bidstack works with world-leading game publishers such as Codemasters, Take-Two Interactive, and Sports Interactive and has delivered award-winning in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne, and Doritos, among many others.

The company has more than 80 staff across five international locations and is a public company listed on the London Stock Exchange.

James Draper, Founder and Chief Executive Officer at Bidstack, comments, “I am pleased to share that we have secured our first strategic investment from Irdeto B.V. Irdeto, part of the Multichoice Group is established as one of the world’s leading cybersecurity businesses, with their gaming division Denuvo being trusted as a leading anti-cheat middleware across the world’s most celebrated gaming platforms and franchises. Irdeto’s positioning across the gaming and entertainment space will lead to many opportunities for our two companies to collaborate as strategic partners.”

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