Around the world, 378 million people rely on AI tools daily, yet many face a hidden crisis: burnout from frequent context switching and juggling multiple fragmented digital applications. Harvard Business Review research shows that the average knowledge worker uses 9-13 apps, switching between windows over 1,200 times daily. This causes decision fatigue and reduced creativity, with hours lost on superficial, repetitive tasks.
In a conversation with TFN, Sowmay Jain, founder of Bhindi AI, explains, “Most AI tools are stuck at basic chats and prompts. I saw people wasting time jumping between Gmail, Slack, and Notion, trapped in endless small tasks. With Bhindi, we’ve created one intelligent interface where people can delegate work to AI agents and focus on creative, strategic thinking.”
Since launching just months ago, Bhindi has attracted over 5,000 active users, with 80% from India and the US. The platform has processed more than 333,000 messages, 22,000 conversations, and 52,000 agent executions.
As Bhindi’s influence grows, its $4 million pre-seed funding, led by Cyber Fund, will accelerate product development and global market entry, establishing a $28 million valuation.
A founder’s journey: Vision, background, and mission
Sowmay Jain is a recognised innovator in the Web3 and AI fields. Since 2017, he has created groundbreaking products, including Instadapp, one of the earliest DeFi platforms, and later Fluid, developed with his brother, Samyak Jain.
“I’ve spent years building in AI and decentralised finance, and realised technology wasn’t saving people time; it was fragmenting it,” Jain explains.
In April 2025, he launched Bhindi after spotting a market opportunity. The company tackles the problem of tool and context overload, drawing on years of experience. Its mission enables users to delegate routine tasks so they can focus on high-impact work.
Bhindi’s Bangalore-based team has grown from 8 to 12 members, including three women engineers. Jain emphasises, “We’re very intentional about diversity. As we scale, we want Bhindi to be a place where people from all backgrounds thrive.”
Technology that listens, learns, and acts
While much of the industry focuses on agentic AI, Bhindi prioritises practical implementation: over 300 proprietary background agents work independently, efficiently handling tasks from crypto management and development workflow reviews to research, fintech operations, scheduling, and influencer campaigns.
Bhindi’s core technology smartly matches user prompts and intentions with the appropriate agent, using dynamic prompting and real-time agent-switching. This means users don’t need to worry about selecting the right agent themselves.
“Our new feature, Background Agents, marks a fundamental shift from reactive automation to proactive orchestration. This is delegating intent. Bhindi learns your behaviour patterns, adapts to your preferences, and becomes an extension of your cognition. We’re moving toward a future where technology doesn’t just respond but participates as a partner in decision-making,” says Jain.
Unlike competitors who require users to choose tasks or bots, Bhindi’s agents work silently in the background, transforming disconnected digital routines into a seamless, unified experience.
Intent-driven ambitions: The next three years
“For us, it’s about killing the need for apps altogether,” Jain asserts. Bhindi aims to shift from ‘text-to-action’ to ‘intent-to-action,’ helping users avoid operational clutter and enabling high-leverage thinking. As the company expands, its engineering and operations team in India will grow, maintaining diversity and inclusion as core priorities.
Bhindi takes a bold approach to a universal productivity challenge, positioning itself as the key interface connecting humans and AI, creating a path toward burnout-free digital futures.
“Bhindi lets you mimic human behaviour by setting up background agents—your shadow agents working for you. This shift from ‘text-to-action’ to ‘intent-to-action’ will redefine how humans interact with technology,” Jain concludes.
