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Berlin-based SellerX lands €100M, largest funding for a European Amazon aggregator


SellerX, a third-party e-commerce business aggregator in Europe has announced that it raised €100 million (nearly $118 million) in primary equity funding.

This is the largest investment secured by a European Amazon FBA aggregator. Also, the company enters into a new strategic partnership with the financing round led by the Growth Fund of L Catterton, which is the world’s largest private equity firm focused on consumers. More investors in the round were Sofina, a Belgian investment company and existing investors such as Cherry Ventures, 83North, and Felix Capital.

It will use the investment to apply strong operational expertise to manage and scale its portfolio of brands. Also, the funds will be used to invests in deep market research, innovative technology platforms for product launches, expansion into new markets, and growth via new channels.

Already, SellerX has raised nearly a quarter of €1 billion in debt and equity. As of now, the company has over 250 employees in hubs in Berlin, London, and Miami.

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