Exolyt, a Helsinki-based B2B SaaS platform offering TikTok analytics and insights, raised €450K in pre-seed from Trado Capital and Founder’s Edge from Finland.
The Finnish company will use the funds to scale its analytics features for business end-users and expand sales and marketing.
“As the TikTok market grows exponentially, we recognised the absence of tools that can provide holistic, actionable insights for companies. So, Exolyt focused on providing higher value KPIs with not only data-driven performance monitoring but also intelligent social listening and intuitive insights that can disrupt modern approaches to social media strategy and consumer marketing,’’ says Henri Malkki, CEO and Co-founder of Exolyt.
Uses AI to interpret TikTok user behavior
Founded by serial entrepreneurs Henri Malkki (CEO, Co-Founder), Jonne Bovellán (Product, Co-Founder), and Mauri Karlin (Developer, Co-Founder) in 2020, Exolyt has built an AI-powered platform that interprets TikTok user behavior and performance analytics to give businesses a foresight into the brand’s growth potential.
The platform is built for consumer brands, marketing agencies, product developers, and research service providers to get a foresight into a brand’s growth potential. The company works similar to Neurons, a Danish AI firm, which studies consumer behavior through Artificial Intelligence.
Exolyt provides features allowing customers to advance business strategies with actionable insights on brand performance, its audiences, and best practices.
Currently, the company has almost 100 clients in 20 different countries, including the United States and Japan.
TikTok has over 800M active monthly users and over 3B downloads.
Jonne Bovellán, Co-founder and Head of Product, says “Exolyt’s clientele now consists of medium to large creators, marketing agencies, and consumer brands. However, we also provide a 7-day free trial with convenient access to all our features for anyone who wants to test the platform without any obligation.’’
The founders from Trado capital supported this venture as they shared, ‘‘We recognised Exolyt has the potential to be a forerunner in its own space as they can capture market trends. Our understanding of value creation by growth companies led us to invest in this team of young and passionate founders who have been successful serial entrepreneurs in the past. So we hope to support them in internationalising this venture’.’
