Sales and go-to-market teams have long struggled with legacy CRM systems cluttered by dozens of disconnected tools that fracture data and hamper productivity. Aurasell, a startup building the first AI-native CRM platform designed to replace fragmented sales stacks, aims to solve this with a unified platform that seamlessly integrates AI-driven workflows.
In a conversation with TFN, Jason Eubanks, CEO and co-founder of Aurasell, explains, “Over the past 25 years, cloud sprawl and an ever-expanding stack of sales tools have created a messy system where modern sales teams spend more time managing updates and manual tasks than actually selling. The legacy CRMs and their bolt-on bloat ecosystems have resulted in an expensive, brittle, Jenga stack of an infrastructure trapping data in silos and leading to a terrible user and operational experience.”
Earlier this week, it closed a $30 million seed round led by Next47, Menlo Ventures, and Unusual Ventures. The company did not disclose its valuation.
Aurasell’s AI-native CRM platform consolidates 15+ disjointed tools into a single intelligent system, where humans and AI agents work seamlessly together,” Eubanks adds.
Founders driven by real-world pain points
Co-founded by Jason Eubanks, former CRO at Harness with over 20 years in sales leadership, and Sri Bandi, ex-SVP of Product & Engineering at Harness, Aurasell brings deep GTM and technical expertise forged at hypergrowth companies including VMware, Nutanix, Meraki, and Twilio.
Eubanks states, “As a former CRO, Jason felt this pain firsthand, constantly trying to maximise sales productivity while contending with ballooning SaaS fees, operational inefficiencies, and tool sprawl. Aurasell was born at a pivotal moment, where advances in AI created the opportunity to completely reimagine the go-to-market tool stack through first principles, starting with the needs of the personas and the work they execute daily.”
AI-native technology that sets a new standard
Unlike legacy CRMs that bolt AI onto ageing infrastructure, Aurasell is the first proper AI system of record built entirely after 2022. “Aurasell changes how every organisation prospects, sells, leads, and operates by delivering intelligent automation from start to finish,” says Eubanks.
Its unified data model integrates ideal customer profiles, buyer personas, forecasting, conversation intelligence, and personalised outreach. Agentic workflows and custom AI agents enable seamless human-agent collaboration, reducing license fees by up to 50% and enhancing sales productivity. This foundational AI approach sets Aurasell apart in a crowded CRM ecosystem still reliant on outdated architectures.
Eubanks concludes, “The future is bright and Aurasell is just getting started. Aurasell’s platform will take the same AI-native and automated approach to disrupting the customer service and martech tool stacks as these areas are a natural extension of Aurasell’s intelligent automation and enriched data architecture serving GTM teams across the entire customer lifecycle.”
