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Hwy Haul raises $10M: Silicon Valley digital freight startup working hard to reduce food waste


California-based Hwy Haul, a next-gen digital freight platform aiming to eliminate friction in produce trucking, has picked up $10 million in funding. With this investment, the total funding raised by the company accounts for $20.6 million.

The financing round was led by California-based Eileses Capital and saw participation from investors, including True Blue Partners, FDC Partners, and BluePointe Ventures.

Funds utilisation

Hwy Haul will use the investment to establish direct relationships with enterprise accounts, including some of the largest food and produce shippers, growers, distributors, wholesalers, and retailers in North America.

“The past two years have underscored the importance of efficient, transparent, and resilient supply chains. At Hwy Haul, we are committed to being a part of the solution, helping digitize the value chain for perishable goods while elevating the experience for shippers and carriers,” said Syed Aman, Founder, and CEO of Hwy Haul. “We are excited to enter this next phase of our company’s growth in partnership with our investors, shippers, and carriers.”

“The food and fresh produce supply chain is a vital network affecting multiple industries, and it faces immense challenges today,” said Kishore Bopardikar, Founder and Managing Partner at Eileses Capital. “We are excited to lead this investment round for Hwy Haul as they digitize the overall supply chain experience, making it more accessible and affordable for all parties.”

“We have partnered with Hwy Haul since the very beginning of its journey to be the leader in improving spoilage in fresh produce, fuel wastage, and related environmental impact, freight costs, and real-time visibility and collaboration. Hwy Haul has deliberately built the operating infrastructure to support the leading and most demanding companies in the fresh produce industry,” said Sunil Grover from True Blue Partners. “The company is now going toe-to-toe with the incumbent market leaders and winning. We are very excited about doubling down on our investment partnership in its next phase of sustainable growth.”

Next-gen digital freight platform

Founded in 2018 by former Walmart technocrats – Syed Aman, Sharan Grewal, and Zahed Khan, Hwy Haul is reimagining the future supply chain for the fresh produce industry. Hwy Haul is building a next-generation digital freight platform that is built using sophisticated optimisation algorithms, Artificial Intelligence, and Machine Learning.

It connects shippers directly with truckers by eliminating intermediary friction, introducing end-to-end digital applications, and building advanced cold chain compliance.

As produce spends 50 percent of its life on trucks, Hwy Haul is creating a business-class shipping experience for a farm-to-fork taste. With its digital freight platform for produce, it can deliver freshness to your doorstep, reduce wastage during transportation, and create a future for sustainable growth.

Its advanced platform for shippers and carriers, makes on-demand shipping more attainable, reliable, and accessible than ever before by leveraging automation processes to simplify internal operations and keep costs low.

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