- Promptwatch, based in Amsterdam, has secured €6 million in seed funding. The round was led by seed + speed Ventures, with Blum Ventures and previous investor Arches Capital also participating.
- This funding comes as Gartner projects that organic search traffic could fall by 50% or more by 2028. The shift is driven by 58% of users already moving from traditional search to AI tools.
- Within a year of launching, the startup reached €2 million in annual recurring revenue after raising €1.2 million in pre-seed funding.
Marketers have spent the last 20 years optimising for Google’s algorithm. Now, Gartner predicts organic search traffic could drop by 50% or more by 2028 as more people turn to AI-generated answers.
Promptwatch, an Amsterdam-based startup, has raised €6 million to help brands prepare for this change. The new seed round was led by seed + speed Ventures, a Berlin-based fund that invests in enterprise and B2B software in the DACH region. Blum Ventures and Arches Capital, which led Promptwatch’s €1.2 million round in September 2025, also joined.
“This funding validates our belief when we started Promptwatch that businesses care about how AI describes their brand and that AI Search will become a meaningful revenue channel,” says Gijs de Groot, CEO and co-founder of Promptwatch.
The effects of this shift are becoming more obvious. Gartner’s research shows that many brands could see their organic search traffic cut in half or more within two years, as generative AI tools like ChatGPT and Perplexity replace traditional search for product research. This change removes familiar metrics that marketers have used, such as keywords, rankings, and click-through rates. When an AI model recommends a product, it cites sources and forms opinions, but it does not explain why it chooses one brand over another.
De Groot and Klaas Foppen started Promptwatch in 2025 after seeing that businesses lacked tools to track how AI models mentioned their brands, and that traditional SEO tools no longer worked well.
The company now gathers over 100 million prompt-response data points every day from AI platforms. It uses this data to identify content gaps, set improvement priorities, and create AI-optimised content that can be published directly to WordPress, Webflow, and Framer. Promptwatch also connects to platforms such as Claude and ChatGPT via the Model Context Protocol.
A crowded field with similar strategies
Most GEO tools only tell brands where they currently stand. Promptwatch wants to solve these problems.
Peec AI, based in Berlin, is a direct competitor and has raised $29.1 million. It is reportedly seeking additional funding at a $200 million valuation after surpassing $10 million in annual recurring revenue. Still, Peec AI focuses on monitoring rather than content automation. Profound, a US company, has raised $58.5 million from Sequoia, Kleiner Perkins, and NVIDIA and leads in features such as prompt-volume data for enterprises.
Promptwatch says its mix of tracking and automated publishing is a unique advantage that is harder to copy than either feature alone. Still, it is not clear if this approach will succeed against better-funded rivals.
Monks, a global marketing agency with clients such as Netflix, Asana, and BMW, began using Promptwatch after noticing unexplained declines in client market share. The agency says it saw a 72% increase in AI Search citations among its clients after adopting the platform, and now also uses Promptwatch to generate centralised client reports via its existing dashboards.
Where investment is going next
The GEO services sector is growing quickly. The global market was worth about $1 billion in 2025 and could reach $17 billion by 2034. This growth helps explain why investors remain interested in this new field.
“Promptwatch convinced us because its experienced founding team has already achieved more than 2 million euros in ARR with limited capital and personnel resources,” says Alexander Kölpin, managing partner at seed + speed Ventures.
With this new funding, Promptwatch’s total disclosed capital is now about €7.2 million. The company plans to use the money to open a new office in New York, deepen its ties to its growing US customer base, marketing agencies, and enterprise clients, and add more agentic AI features and grow its engineering and go-to-market teams. Promptwatch now works with over 1,840 organisations, including Duolingo and Fireflies.
With Peec AI close to a $200 million valuation and Profound backed by top venture firms, the GEO sector is quickly coming together around a few well-funded companies. It remains unclear whether Promptwatch’s end-to-end approach will give it a lasting advantage or whether competitors will soon copy its features.
