11x, an AI startup transforming the modern workforce with autonomous digital workers, has raised $24 million in Series A funding. The round was led by Benchmark (which invested in Leya, Fireworks AI, and HeyGen), with participation from Quiet Capital, SV Angel, Abstract Ventures, Lux Capital, Operator Partners, Visionaries, Activant, HubSpot Ventures, Project A, 20VC, 20Growth, and 20Sales.
Funds utilisation
The investment will accelerate 11x’s product development pipeline, expand its team, and enhance its global market presence, particularly in the US market, where the company has recently relocated its headquarters.
As a part of expanding its team, the company has attracted key hires from leading tech companies such as CTO Prabhav Jain, the former Head of Financial Services Engineering at Brex.
“The key is to unbundle specific tasks traditionally performed by employees and to re-sell them,” noted Sarah Tavel, General Partner at Benchmark.
What role does it play?
Over the past two decades, the landscape of Go-to-Market (GTM) tools has become increasingly fragmented. The proliferation of specialised software from CRMs and marketing automation platforms to sales engagement tools and data enrichment services has burdened revenue teams.
The company enables organisations to increase efficiency and reduce costs. It automates GTM workflows, especially in teams such as Sales, Marketing, and Revenue Operations.
AI-powered digital workers
Founded in 2022 by Hasan Sukkar in London and moved its headquarters to San Francisco, 11x redefines the workforce by developing AI-powered digital workers that autonomously execute workflows in revenue teams. By automating roles traditionally performed by employees, these digital workers can be hired to handle tasks efficiently and at scale.
Earlier this year, 11x launched Alice, an AI-powered Sales Development Representative. Alice has gained significant traction by helping companies grow on autopilot by automating prospecting, multi-channel engagement, and personalisation at scale. It also launched Jordan, an AI phone rep focused on inbound lead qualification, which has already received interest from businesses aiming to streamline their speed-to-lead processes.
“In two years, we believe that digital workers will be a regular part of how companies around the world operate,” said Hasan Sukkar.
“Since Salesforce was invented in 1999, the accumulation of specialized GTM software in teams has led to fragmented systems and bloated operational costs. Each new tool often requires its own integrations, maintenance, and training, ultimately eliminating any efficiency gains these tools were supposed to provide,” explained Keith Fearon, Head of Growth at 11x.
“We don’t target SaaS spend; we target hiring budgets. We’re in the business of selling work,” said Guillaume Roux-Romestaing, Head of Partnerships at 11x.
