Workbounce, a UK-based search, collaboration and analytics platform for B2B salespeople, has raised $2.7 million funding.
The investment round was led by Index Ventures (that invested in ProductBoard and Atlantic Money) alongside a group of leading angel investors. The new funding will allow Workbounce to build out collaborative customer spaces to improve how knowledge is shared outside the vendor organisation and free up reps to go above and beyond in other areas of relationship building.
“The way businesses engage with their customers one-to-one through sales and customer service teams is changing—and it’s driven both by increasing customer expectations and shifts in the way we work,” said Adam Smith, Co-Founder and CEO. “The next generation of B2B relationships will be about collaboration towards solutions, not just selling products and services.”
“Workbounce has the potential to become the go-to tool for accessing sales knowledge and improving B2B customer relationships,” said Hannah Seal, Partner at Index Ventures. “As the workplace is changing, finding the right information at the right time is becoming more and more challenging. Workbounce solves this problem and helps sales teams engage with customers and close deals. We are excited by the size of the opportunity and impressed by the depth of Adam and Rowan’s personal experience in grappling with the problem.”
“Ask any customer-facing rep what their biggest pains are and they’ll say finding the right information or documents, doing admin for customers, and understanding how engaged their clients are,” said Rowan Bailey, Co-Founder and COO of Workbounce. “We’re aiming to solve all of those challenges, so that reps can focus on giving their customers the best possible experience.”
Formed by ex-Peakon employees
Workbounce was founded in 2021 by Adam Smith and Rowan Bailey, two early hires at Peakon, which was acquired by Workday for $700 million. The company is on a mission to redefine how people work together. It is a remote-first and asynchronous company out there.
The success of Workbounce underscores the global demand for intelligent tools that can ‘humanise’ digital interactions and respond to the changing dynamics of the 21st century workplace. It is a ‘Google meets Slack’ product for sales teams that serves as a single point of entry to all the data, documents and information that salespeople need to create successful customer relationships.
With asynchronous and distributed working on the rise, Workbounce responds to the demand for tools that make communication and collaboration faster, more accurate and more ‘human’, thereby radically improving the quality of customer journeys.
What does Workbounce do?
Previously, sales teams succeeded in selling commercial products by understanding their clients’ challenges, responding to their questions, and building trust in their product. Also, to close a deal, a customer has to deal with decision-makers on the client side and the sales team has to be armed with multiple sources of information. Workbounce addresses the problem by acting as a single point of entry to all the different knowledge hubs that sales teams use.
The platform is an intelligent and connective layer that stitches together information silos, thereby allowing reps to quickly surface answers to customer queries and present the material to clients in a seamless and compelling way.
The culture at Workbounce reflects the fact its product is responding to the reality of the modern workplace. It connects siloed tools such as Google Drive, Notion and Slack with a layer of intelligent search and analytics.
Users need not dig into multiple platforms looking for content, collateral, conversations or contracts. Instead, Sales and CX reps get the answers and insights they need to win deals and wow customers.
Already, Workbounce has multiple paying customers and is in the pilot phase with several others. The team will offer more sophisticated features, including using AI-powered recommendations to inform salespeople which assets are most likely to convert leads into customers or deliver other successful outcomes.