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Wayflyer surpasses $100M revenue: Is this the debt facility reshaping SMB lending?

Wayflyer team
Image credits: Wayflyer

Wayflyer, one of the leaders in working-capital solutions for small businesses, has secured a $250 million, two-year credit facility from ATLAS SP Partners, the warehouse finance and securitised products business, which is majority-owned by Apollo funds. The new facility marks a strong endorsement of Wayflyer’s underwriting discipline, portfolio performance, and long-term growth strategy.

The additional capital comes at a time when the company surpassed $100 million in annual revenue, and demand for fast, flexible, and non-dilutive financing has risen sharply among founders building digital-first businesses. The new funding will be deployed directly to entrepreneurs with clear expansion plans, ensuring more operators can access the capital required to scale effectively and sustainably.

A mission to empower consumer brands

Founded in 2020 in Dublin by Aidan Corbett and Jack Pierse, Wayflyer set out to solve one of the biggest challenges facing growing e-commerce brands: predictable, accessible, and non-dilutive working capital. Today, the Irish unicorn has evolved into a one-stop partner for funding and analytics, equipping founders with both capital and the insights needed to scale confidently.

Wayflyer combines capital provision with data-backed guidance, helping brands deploy funds in the most effective way, whether that means doubling down on acquisition channels, securing inventory ahead of peak demand, or expanding to new regions.

As e-commerce becomes more competitive, founders increasingly look for strategic partners rather than lenders. Wayflyer’s renewed funding capacity and expanding U.S. presence position it as a critical enabler for the next generation of global consumer brands.

A lifeline for small businesses

Wayflyer has built its reputation by helping small businesses unlock growth opportunities that traditional lenders often overlook. Since its launch, the company has deployed over $6 billion in working capital, enabling thousands of brands to purchase inventory, ramp up marketing, and expand into new markets without giving up equity.

Its model is rooted in data-driven risk assessment and real-time analytics, allowing Wayflyer to offer financing tailored to the needs of online merchants. This approach has contributed to the company’s expanding institutional funding base and growing relevance in the global e-commerce ecosystem.

The new $250 million facility strengthens Wayflyer’s ability to meet rising customer demand, offering a liquidity pipeline that founders can rely on during peak seasons, supply chain shifts, and growth surges. It also reflects investor confidence in the company’s performance during a period marked by tighter credit markets and increased scrutiny of fintech lending.

Expansion across the U.S. to meet rising demand

The announcement follows a stretch of strong momentum for Wayflyer, particularly in the United States. The company has deepened its presence in New York City and recently opened a new U.S. hub in Charlotte, North Carolina, underscoring its long-term commitment to serving small businesses across North America.

This expanded footprint allows Wayflyer to support more merchants at key operational hubs, strengthening its relationships with founders who need fast decisions and consistent financing. As small businesses increasingly prioritise speed, transparency, and favourable terms, Wayflyer’s offering stands out against traditional loan structures that can slow growth.

“Closing this facility with ATLAS is a strong vote of confidence in Wayflyer’s model and performance,” said Aidan Corbett, CEO and Co-founder of Wayflyer. “Scaling responsibly alongside leading global financial institutions enhances our ability to provide fast, flexible capital to more founders, helping businesses invest in growth and navigate volatility with greater confidence,” he added.”We are pleased to provide Wayflyer with additional capital,” said Andrew Koepke, Director at ATLAS. “This partnership underscores our commitment to delivering meaningful financing solutions to our clients.”

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