VidMob, an Intelligent Creative platform headquartered in New York, has raised $110 million in Series D funding. The investment round was led by Shamrock Capital with strong participation from existing investors including ID Fund and Drive by DraftKings, as well as new investors including eGateway and PROOF. The group joins a strong list of existing investors, including Adobe, Shutterstock, BuildGroup and Spruce House.
Accelerate growth
VidMob will use the investment to continue to invest in sales and marketing, accelerate platform development and expand its global footprint.
We are proud to have had Shamrock Capital lead our latest investment, which will accelerate the power of creative data to help customers, agencies and brands refine their messages to be more clear, powerful, and effective,” said Alex Collmer, CEO and Co-Founder of VidMob. “Their investment is a testament to the quality of VidMob’s technology, the positive impact that our customers experience every day, and the opportunity ahead.”
“We see the immediate and long-term value of the VidMob platform to improve creative performance with data and insights,” said Laura Held, Partner at Shamrock Capital. “The team has a clear vision and an impressive list of clients, including global brands that are making creative a key driver of business performance. We are excited to partner with VidMob as they continue to develop their platform and expand their global footprint in a growing and evolving market.”
“Under increased pressure to maximize every marketing dollar, improving creative effectiveness and efficiency has become a marketing imperative,” said Antonio Lucio, VidMob board member and former Facebook, HP and Visa CMO. “By building strategic partnerships and game-changing integrations with the world’s leading media platforms, VidMob is giving its clients the fastest path to creative that works.”
Only certified creative marketing partner
Founded by Alex Collmer, Craig Coblenz, and Jason Donnell in 2014 in New York, VidMob’s unique platform dramatically improves business results with Intelligent Creative. Marketers are turning to VidMob’s Intelligent Creative platform as a powerful tool to drive creative performance as they navigate a changing global economy, evolving privacy laws and cookie deprecation.
VidMob’s Intelligent Creative platform provides an end-to-end solution to help brands optimise the performance of their creative advertising assets by unifying data and analytics with creative production, delivering improved marketing performance and business results across all platforms and creative formats. It is the only company in the world to receive a certified creative marketing partner badge from every media platform.
The company’s revenue has grown at a compound annual growth rate of 110%, having experienced accelerated growth every year for the past four years, as new brands join the platform and existing clients meaningfully expand their usage.
