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London Tech Week

UnifyApps nets $11M to revolutionise enterprise integrations with Gen AI

UnifyApps-Co-founders
UnifyApps Co-founders (Centre_ Pavitar Singh, Co-founder & CEO) Picture credits; UnifyApps

San Francisco-based UnifyApps, an AI startup focused on enterprise integrations, has announced an $11 million seed funding round to advance its Unified Integration Platform. Elevation Capital led the round, with participation from the founders and angel investors. This funding aims to revolutionise the way enterprises connect disjointed applications using generative AI.

Addressing enterprise challenges

The average enterprise uses nearly four hundred SaaS applications, leading to data silos and fragmented insights. UnifyApps aims to streamline this by enabling enterprises to develop custom applications ten times faster, automate business workflows, and synchronise data in real-time across various applications. This comprehensive approach tackles four critical areas: data sync, workflow automation, no-code application development, and the creation of generative AI agents.

Founding vision and team

UnifyApps was co-founded by Pavitar Singh (CEO), former CTO of NYSE-listed Sprinklr, along with Sumeet Nandal (COO), Abhishek Khurana (CPO), Rachit Mittal (CTO), Abhinav Singi (VP Engineering), Rahul Anishetty (VP Engineering), Kavish Manubolu (VP Engineering), and Shivam Satrawal (VP Product Management). The founders recognised the lack of seamless app integration in enterprises, which led to untapped value from potential cost optimisations and efficiency gains.

Pavitar Singh, CEO of UnifyApps, stated, “The rapid adoption of SaaS applications has led to building silos within the organization with each team using their own set of tools which are not connected to the rest of the organization. Our vision is to change this by making integration simple and accessible, enhancing experiences for both customers and employees”.

Unique approach and market position

UnifyApps sets itself apart by offering a holistic solution that integrates data sync, workflow automation, no-code application development, and generative AI agents. This approach provides a better return on investment (ROI) and lower total cost of ownership (TCO) for customers, positioning UnifyApps as a comprehensive solution compared to competitors focusing on individual integration areas.

The platform targets large, forward-thinking enterprises globally and is designed to handle enterprise-scale and complexity. UnifyApps plans to expand its platform to support over 5,000 applications, allowing organisations to build custom integrations in less than a day. The company is also committed to advancing generative AI capabilities and building fine-tuned, purpose-built large language model (LLM)-powered agents to leverage these integrations.

“Our goal is to deliver value first products and obsess over customer satisfaction. We want enterprises to truly unlock the full potential of their technology investments. By using UnifyApps, they can unlock a lot of hidden value from their current SaaS ecosystem and propel the next level of growth.” added Pavitar Singh.

Investor insights

Mukul Arora, Co-managing Partner at Elevation Capital, expressed enthusiasm about the partnership, “We are really excited to partner with Pavitar, who has deep experience in building a large enterprise-focused SaaS business, and was instrumental in growing Sprinklr to a multi-100mn dollar revenue company. With UnifyApps, he wants to build a future where seamless unification across applications and data can help large enterprises automate complex business processes and bring unparalleled efficiency. We believe this can be a massive opportunity and are thrilled to be a part of this journey.”

Future prospects

UnifyApps is dedicated to delivering value-driven products and prioritising customer satisfaction. By using UnifyApps, enterprises can unlock significant hidden value from their current SaaS ecosystem, propelling the next level of growth.

The announcement of UnifyApps’ seed funding marks a pivotal milestone in its journey to redefine the SaaS unification landscape. With a robust foundation and a clear vision, UnifyApps is set to reduce fragmented systems and bridge data silos, enabling teams to build complex applications, automate workflows, and unify data across multiple applications.

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