YFM Equity Partners has announced a £3.96 million follow-on investment in WorkBuzz, a UK-based employee engagement and insights platform. The investment was made through the BSC VCTs Funds and YFM’s Growth Funds and is part of a larger £4.0 million funding round. This brings YFM’s total investment in WorkBuzz to £8.8 million.
Since YFM’s original investment, WorkBuzz has nearly doubled its annual recurring revenue (ARR), rising from £2.8 million in June 2023 to over £5 million by March 2025. This strong financial performance reflects both the rising market demand for effective employee engagement solutions and WorkBuzz’s ability to deliver cutting-edge products that resonate with clients.
The YFM team involved in this investment includes Sophie Tainton, Jack Redwood, and Charlie Winward, all of whom bring deep experience in supporting high-growth businesses. Their continued backing signals strong confidence in WorkBuzz’s strategy, leadership, and long-term potential.
The fresh funding injection will fuel WorkBuzz’s next expansion phase, as the company seeks to deepen its strategic partnerships both in the UK and internationally. Leveraging these partnerships will enable WorkBuzz to widen its reach, tap into new markets, and accelerate its AI-driven product development, further differentiating its offering in a competitive space.
In addition to product innovation and market expansion, WorkBuzz is strengthening its leadership team to support its growth journey. Alex Merrifield has recently joined as Chief Product Officer, bringing a sharp focus on continued product innovation and customer-centric solutions. The company is also in the process of appointing a Partnerships Director to drive strategic collaboration and value creation across its expanding network.
A trusted partner in employee engagement
WorkBuzz was founded by Steve Frost in 2011 in Milton Keynes and has an engineering hub in Kraków, Poland. It serves a broad spectrum of organisations seeking to elevate their employee engagement practices. The platform empowers HR leaders to design custom surveys, track workforce sentiment in real time, and drive meaningful organisational change. By placing innovation and customer value at the centre of its mission, WorkBuzz has carved out a leading position in the rapidly evolving employee engagement landscape.
A significant driver behind WorkBuzz’s growth has been its commitment to innovation. The company has recently enhanced its platform with AI-powered capabilities, helping businesses better interpret employee feedback and identify actionable steps. These enhancements move beyond traditional survey analysis by providing organisations with clear, data-driven recommendations designed to foster more engaged and productive workforces.
What’s ahead?
As WorkBuzz moves forward with fresh capital, new leadership appointments, and an enhanced technology offering, it is poised for an exciting new chapter of growth. The company’s strategic focus on AI innovation, international expansion, and building strong partnerships positions it to maintain its leadership in the employee engagement space, delivering even greater value to its customers and shareholders alike.
Sophie Tainton, Portfolio Director at YFM commented: “WorkBuzz has made impressive strides since our initial investment, both in terms of revenue growth and product development. The team continues to demonstrate their ability to execute on an ambitious vision, particularly with the introduction of AI-driven features and their plans for expansion. We are excited to further support the company as it scales, strengthens its leadership team, and launches new products to help organisations better understand and engage their employees.”
Steve Frost, Founder & CEO of WorkBuzz, added: “Partnering with YFM has allowed us to accelerate our growth, invest in innovation, and scale our impact. This follow-on investment provides the resources we need to continue expanding our platform, enter new markets, and create the future of employee listening with our clients. We look forward to this next chapter in our journey with YFM’s continued support.”
