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Dutch proptech startup raises investment from Antler
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Despite the Covid-pandemic in 2020, brick-and-mortar stores remain a key sales channel. Retailers in the United States reported twice as many store openings as closings in 2021.To build a physical store, one factor dominates: location.

Now, Amsterdam-based proptech B2B SaaS startup,, which aims to improve the visibility into scouting for a new store location, has raised investments from Antler which is touted to be one of the world’s most active early-stage VC firms.

“Antler’s first check in Benelux for a team going through the residency is €100K,” the founders told TFN. Moreover, the funding will be used to launch operations in the UK market, introduce first products, and work with existing customers to develop existing products.

The founders’ story

Founded in 2023 by Denis Chernobaev and Sergey Shcherbak, provides small and medium sized companies with the data they need to make accurate brick-and-mortar location decisions. Before Denis started his Antler residency, the cofounders met on YC’s cofounder matching platform. 

Denis Chernobaev and Sergey Shcherbak, are originally from Russia, but neither have lived there for a long time. Sergey is currently based in the United Kingdom, while Denis is in the Netherlands.

Before deciding to start building a company around the problem is presently solving, one of the founders worked on it for 6 years. Acceptance to the Antler residence, as well as access to their support and network, was the fuel for turning the idea into a viable business.

“For the past six years of my life, I was driving a fast-growing food-tech startup as a member of the leadership team. We opened more than 900 stores in 16 countries and gained a lot of experience in finding the best location for the new stores. Our goal with is to empower these small and medium-sized businesses to make more strategic, data-driven decisions that will set them up for success right from the start”, says Denis Chernobaev, CEO and Co-Founder of

To provide customers with the most comprehensive data, aggregates many data sets, including footfall, vehicle traffic, demographics, financial insights, and competition levels. There are already two products on the market. First, a comparison of prospects across several locations that the company is already evaluating, and second, a heatmap of pedestrian traffic in the UK.

Roadmap ahead will expand its product selection and enter the UK market with funding from Antler. “The UK was selected as our first market given its size and one of the founders being  located there. We are already looking into expanding to other European markets”, says Chernobaev.

“The team brings together a great combination of deep industry knowledge, an agile ‘can do’ mentality, and amazing technical capabilities. Antler is pleased to be the first investor in the company that empowers traditional brick and mortar store owners with new age online tools that leverage vast amounts of data to expand their business to today’s market demands”, says Ronald Jan Schuurs, Partner at Antler. is a small alternative to traditional real estate agencies, similar to in the US with a 1B valuation and in Europe with a 300M valuation. However, the Dutch startup focuses on providing services to SMs instead of just focusing on serving huge enterprises. Their needs are for user-friendly solutions that give them access to valuable insights without requiring extensive real estate knowledge

In the meantime, the B2B SaaS startup is already considering the next round of funding and is in talks with a few other early-stage investors.

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