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Swedish HR tech Adway secures €10M for its Gen Z social hiring platform

Adway team
Image credits: Adway

When HR professionals spend more time marketing to talent than meeting them, something has to change. Adway is on a mission to solve the world’s greatest hiring challenges through technology.

The Swedish automated social recruitment marketing solution is one such platform, which empowers talent and recruitment leaders to attract talent at scale and speed and has raised €10 million in a Series A funding round from London-based Octopus Ventures (that backed Delio, Touchlab, and Intigriti). Further, existing investors – Brightly Ventures and Spintop Ventures also participated.

The funding will be used to accelerate and scale Adway’s platform, further develop the product suite and support continued expansion into international markets.

Adam Said, Investment Manager at Octopus Ventures commented: “Adway’s talent acquisition platform combines best-in-breed digital advertising capabilities alongside a deep knowledge of recruitment and talent acquisition. We were deeply impressed with the combined digital advertising and HR-Tech expertise of Adway; with the team’s passion and insight, we are confident Adway will take the industry by storm.”

“Our clients see an increase in diverse, relevant applications and can build sustainable talent pipelines that enable them to continue to tell their employer brand stories with reach and resonance. This investment means that we can further develop our automated workflows and speed up the development of our suite of products, intelligence and data-led insights,” said Adway’s CEO, Adrian McDonald.

The idea behind Adway

The challenge of accessing and attracting top talent is a growing problem for organisations worldwide. The intense competition and the growing shortage of talent are additional factors to this challenge. As millennials and Gen Zs are relying on social media to build trust with future employers and flexible working has become a trend in the post-pandemic era, there is a rise in the use of social recruitment platforms.

Founded by Richard Sörensson and Viktor Nord in 2018 in Sweden, Adway changes the way people recruit through technology. It has a diverse team comprising 35.8% females. It combines social media job advertising, automation, advanced machine learning software, and expertise. With its tech, Adway makes talent acquisition simpler, smarter, and more successful.

What does Adway do?

Adway’s unique recruitment marketing platform empowers talent and recruitment leaders to attract talent at scale and speed. Their smart technology simplifies talent acquisition processes while building deep, diverse social talent pools, reducing cost per hire and removing the reliance on traditional talent attraction and acquisition methods and tools.

It is noted for the highest levels of customer and market performance and provides a strong suite of capabilities for clients across the world, from attraction to hire. Its sophisticated platform dynamically combines digital and programmatic advertising technology, with branded ad content to continuously discover the most effective journey for each candidate. Also, it reduces the cost per hire and removes reliance on expensive sourcing tools.

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