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Stockholm-based Freshsound downloads €2M funding for its diverse music licensing platform

Freshsound founders
Image credits: Freshsound

Freshsound, the self-serve licensing platform for commercially released music, has closed a seed funding round valued at €2 million. It comes less than a year after scoring €1.3 million pre-seed funding.

The investment round was led by Zenith Venture Capital (that backed Minut) and Aligned , supported by a range of investors, including Kristina Tunkrans (former lawyer and copyright expert), Erik Segerborg (investor and former Executive at Hemnet and Avito), Gustav Nordlindh (Founder and CEO at Royal Streaming), William Olsson (Movie Producer and Director) and Shiv Prakash (previous Vice President of the Investment Team at Hipgnosis Song Management).

This round will support Freshsound through its next phase as it aims for market leadership in commercial music licensing, aiming to lead the way to more impactful commercials, branded content, films, TV and games.

In addition, the investment will support the company as it seeks to go international, while continuing to grow in the Nordic market. It also aims to increase awareness of the platform’s capabilities for licensing music for any kind of production.

Stevie Gyasi, CEO, Freshsound, said: “Our investors recognise the importance of our mission to transform the rights process for commercial music. This investment round will help Freshsound to build its pool of professional storytellers in advertising and production, increasing the potential for music creators to make money and for the content creators to make even more impactful content. We’re excited to continue on our journey into the next phase and bring more users to our cause.”

Caroline Cronstedt, Co-founder and Head of Investments, Zenith Venture Capital, said: “Freshsound has a dynamic plan to build its network of customers, and this investment will help them to achieve their goals and change the way in which licensing of commercial music is done today – while helping artists to be more self-sufficient.”

Automated pre-cleared licensing platform

Freshsound was founded in 2021 by Stevie Gyasi and Sara Larsson in Sweden. Its automated pre-cleared licensing platform enables customers to create better, more impactful content by selecting commercially-focused music from its original music marketplace that removes the friction of negotiating.

Freshsound’s dynamic pricing model instantly gives clients a quote for any use and the ability to license the song for commercial use. This enables entertainment and advertising companies to quickly and cost-effectively deliver impactful content fit for their customers’ needs. All this while helping music creators to earn a better living out of their music.

Supporting some of the most renowned and innovative players in the music and advertising industry, Freshsound works with the vision to become the universal licensing tool that understands any musical requirement.

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