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Solsten grabs $21.8M for its AI platform for brands to understand their customers

Solsten Co-founder
Image credits: Solsten

Berlin-headquartered Solsten, which advances human experience through its AI-based platform, has grabbed $22 million in Series B funding. With this, the company’s total funding accounts for $31 million since its debut.

Who invested in Solsten?

The financing round was led by Denver-based Konvoy (which backed Legends of Learning), an early-stage investment firm that backs companies at the frontier of gaming. The round saw participation from returning investors Inventure, the Nordic venture fund, consumer entertainment-focussed GFR Fund, early-stage games experts Sisu Game Ventures, and University of Wisconsin-Madison alumni fund Bascom Ventures.

New investors Galaxy Interactive, Japanese marketing and communications industry specialists Dentsu Ventures, and the blockchain-focussed private equity group Warburg Serres also invested in Solsten.

Solsten will use the funding to expand its current suite of products as it becomes the one-stop-shop for audience understanding and experience management in gaming, in addition to pursuing clinical trials and the use of real games as digital therapeutics to measure and improve mental health.

Joe Schaeppi, Co-founder and CEO of Solsten, commented: “We support companies building the future of our digital world so that they can confidently architect the next generation of digital experiences knowing that they’re both highly impactful for their audiences as well as great for their business ”

“As a long-time investor in Solsten, we have seen first-hand how its platform transforms the user experience, benefiting customers and companies alike,” added Jackson Vaughan, Managing Partner at lead investor Konvoy. “Consumers will be better served by Solsten’s actionable insights, while businesses and developers will be capable of resonating with their audiences on a deeper level. We’re excited to be backing them again, and look forward to seeing how Solsten’s understanding of human behaviour can further revolutionise gaming and all other kinds of consumer technology.”

AI platform for brands

Co-founded by Joe Schaeppi (CEO) and Bastian Bergmann (COO) in Berlin, with its current headquarters in Minneapolis, Solsten helps companies create more engaging, livelier, and healthier digital experiences through the analysis of human psychology. Its AI-based platform allows brands to understand their customers on a deeply human level to create experiences that truly resonate.

Insights from Solsten’s technology, and from the three core elements of its product ecosystem (Traits, Navigator, and Frequency), help companies design better digital experiences for audiences.

Solsten’s platform is predominantly used by key decision-makers in the gaming industry, as well as those in executive, research, product, and marketing positions within medium-to-large studios. Current prominent clients include a number of international gaming studios and publishers, such as MobilityWare, Mythical Games, Sky Mavis, Super Evil Megacorp, Starbreeze, Tilting Point, and Wooga.

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