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Shopify invests $100M in marketing automation startup Klaviyo

Klaviyo co-founder
Image credits: Klaviyo

Boston-headquartered marketing automation software provider Klaviyo has announced a product partnership with Shopify and has received a strategic investment of $100 million. This partnership and investment will build on the long-term collaboration between these two platforms.

Klaviyo, Shopify partnership

As a part of the partnership, Klaviyo will serve as the recommended email solution provider for Shopify Plus, a plan for merchants with higher-volume sales that offers additional functionality, scalability, and support from Shopify’s base-level offering. Besides this, the Boston company will get early access to new Shopify development features that will help merchants navigate recent shifts in online marketing.

Given that Klaviyo is already a solution in the Shopify App Store, the partnership will strengthen opportunities for merchants further so that they can deepen customer relationships amidst a dynamic marketing environment. Together, Shopify and Klaviyo have helped brands like Loeffler Randall, Glossier, and OSEA establish deeper relationships with their customers and succeed as independent businesses.

“Our goal has always been to understand our customers (and their biggest challenges) and build the most loved product that solves those challenges,” said Andrew Bialecki, co-founder and CEO of Klaviyo. “Partnerships with leading platforms like Shopify that share our values and mission are crucial to how we help solve those challenges creators and brands face. We’re excited about what this continued partnership represents for our customers.”

“Klaviyo is a shining example of the outsized impact Shopify’s app and partner ecosystem can have on the next generation of commerce solutions for independent brands,” said Harley Finkelstein, President of Shopify. “Klaviyo has become invaluable to hundreds of thousands of merchants to help them better understand their customers and engage them in highly personalised ways across so many touchpoints. Klaviyo’s success has been astounding, and we’re excited to take this next step in our already robust partnership to make it even easier for Shopify merchants to grow their businesses.”

Lets businesses own marketing

Klaviyo was founded by Andrew Bialecki and Ed Hallen in 2012 as a unified customer platform that gives online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships. With Klaviyo, brands can combine customer data with more than 220 native integrations to automate personalised email and SMS communications that make customers feel seen.

The platform makes it easy with no need to start from scratch, piece together multiple platforms or rely on third-party marketplaces and ad networks. Klaviyo’s software also integrates with leading e-commerce platforms such as Magento, BigCommerce, Stripe, and WooCommerce and over 220 apps that merchants want to connect via it.

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