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Serena Williams backs startup eradicating racism in healthcare and black people treatment


A female-founded healthcare startup Hued headquartered in New York has just picked $1.6 million in a seed funding which should help it diversify the patient-physician experience.

Hued is backed by Serena Ventures via Serena Williams VC firm. Also, it is backed by the investment from the Female Founder Fund, Gingerbread Capital, Black Founders Matter, and Halle Tecco, an angel investor as well as healthcare leader.

Hued was founded by Kimberly Wilson after she faced a bad experience while undergoing the fibroid diagnosis treatment as there was unfairness and bias in the existing healthcare system. The company intends to connect Latinx and Black patients with healthcare providers who are culturally competent to combat this. 

It has been announced that Hued will use the funds to scale its platform so that it can provide better engagement between patients and physicians. This way, it will be possible to provide healthcare providers with implicit and antiracism training. Furthermore, Hued will also focus on expanding its team. 

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