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San Francisco-based secures $4.5M for its virtual selling platform
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Post the COVID-19 pandemic, digitalisation is happening in every possible field, and B2B sales are no exception. Gone are the days of sending numerous URLs, incongruent emails, and multiple attachments to communicate. 

Digital sales are catching up rapidly as they create a unique and personalised buying experience for a more informed, engaged buyer. 

According to a report, around 80% of all B2B sales interactions between companies and buyers will happen in digital channels by 2025. However, the transition to digital B2B sales can be complicated considering the lengthy sales cycles and multiple stakeholders on the buyer’s side.

And here’s where San Francisco-based fills the gap. The US company offers an all-in-one collaborative workspace for B2B companies to close deals digital salesroom. 

Raised $4.5M

Recently, raised $4.5M in funding from a consortium of investors, including Runa Capital, Global Founders Capital, TRAC Unicorn Fund, Pioneer Fund, Rebel Fund, The New Normal Fund (Allison Pickens), Dragon Capital, RingCentral Ventures, Fresco Capital, Liquid2 Ventures and Hack VC as well as some prominent angels like Jared Kopf (Founder of AdRoll), Sandy Kory (Managing Director at Horizon Partners) and Jennifer Carolan (Co-Founder and General Partner at Reach Capital). 

“In all our previous companies we experienced the sales and buyer main pain point — long sales cycles, combined with multiple stakeholders and disparate resources being lost along the way and this problem has been compounded by the pandemic,” says Jinal Jhaveri, the CEO and founder at “We knew there had to be a better way to coordinate all of these activities and empower buyers and sellers together, and that’s how we started”

How was born?

While working on other projects, the founders faced a huge void in the market as traditional sales software and processes focus mostly on the seller and not the buyer. 

At that point, they realised that buyers and sellers collaboration is ripe for disruption and decided to build a platform to solve and help close deals faster.

Personalised virtual salesrooms

Founded by Jinal Jhaveri, Adam Pearson, Galen Li, and Andrey Bolaños, is a no-code virtual selling platform for B2B marketing and sales teams to create personalised virtual salesrooms for their customers. 

What is a virtual salesroom? It is a software solution that gives buyers and sellers an online place to communicate, negotiate, and access the materials through the entire B2B buyer’s journey. 

The platform makes it quick and easy to create and find the right sales collateral and customer references, distribute resources to buyers using a virtual salesroom, and then coordinate all the interactions, all through a single link. 

The company’s solution also analyses the content, identifying which is most effective at closing deals for sellers and marketers. Currently, serves over 75 customers in the US, Europe, and Asia.


Founded in 2010, Runa Capital is currently investing from Fund III, which focuses on early-stage investments in deep tech including quantum technologies and cloud infrastructure as well as SaaS, including vertical solutions for the healthcare, finance, and education industries. 

The company has invested in more than 80 companies across Europe and North America to date, including Mambu, Smava, Nginx, MariaDB, Brainly, Acumatica, and others. 

“ digital salesrooms accelerate B2B sales and onboarding by bringing the most relevant sales content, customer references and contracts as well as all the collaboration and interactions in one single place,” says Andre Bliznyuk, General Partner at Runa Capital. “We see the huge potential behind this technology especially in the post-covid reality and are happy to support the company on its way to success.”

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