Video-sharing platform Rumble, known for hosting Truth Social, is set to transform its future with the acquisition of German cloud computing giant Northern Data. The $767 million all-stock deal marks one of Rumble’s boldest moves yet, aligning its growing video ecosystem with advanced data and computing capabilities.
Under the terms, Northern Data shareholders will receive 2.0281 new Class A Rumble shares per share, reflecting a 12.99 per cent discount compared to Northern Data’s previous trading close.
From video platform to cloud powerhouse
Rumble’s strategy shows clear signs of evolution. In August, it initially offered 2.319 shares for each Northern Data share to gain control of the company’s Taiga and Ardent divisions, both of which handle large-scale data centre operations. Now, with the updated agreement, Northern Data will hold a 30.4 per cent stake in Rumble once the transaction finalises, expected by mid-2026.
As part of its transition plan, Northern Data will delist itself upon deal completion, signalling full alignment under Rumble’s expanding ecosystem. The acquisition offers Rumble access to vital computing assets, establishing the foundation for more advanced media processing, cloud hosting, and enterprise-scale digital services.
Strategic partnerships
Beyond the acquisition itself, the partnership web around Rumble continues to grow. Cryptocurrency leader Tether, which owns 48 per cent of Rumble and invested $775 million in December, plays a key role. The new agreement includes a $150 million GPU leasing arrangement with Tether and $200 million in tax liability support from Rumble.
Rumble will secure 22,400 Nvidia GPUs after completion, expanding its hardware base just as global demand for computing power surges. These GPUs will enhance capabilities spanning from media delivery to data-intensive operations. Tether will also serve as a core customer of the merged entity, providing immediate, large-scale business utility.
Adding another layer to the deal, Northern Data announced it will distribute $200 million in cash to shareholders if it sells its Corpus Christi data centre before the merger closes.
This acquisition marks a decisive step for Rumble as it transitions from a content platform into an infrastructure-driven technology force. With computing power, high-value partnerships, and a secure financial structure, Rumble positions itself at the crossroads of digital media, blockchain, and advanced cloud computing.
