- Rubrik will invest more than £375 million in the UK over five years, naming London its EMEA headquarters.
- The funding will support hiring in sales, marketing and customer support across Europe, the Middle East and Africa.
- The move separates commercial operations in London from EU data sovereignty needs met via AWS.
Rubrik, the US-based cybersecurity and AI operations company, has committed more than £375 million to the UK over the next five years and named London as its EMEA headquarters.
The investment will fund hiring across sales, marketing and customer support as it scales operations across Europe, the Middle East and Africa. It comes a day after Rubrik launched Rubrik Security Cloud on the AWS European Sovereign Cloud, giving EU public-sector bodies and regulated private firms a way to run its cyber resilience tools while keeping data within the bloc.
“The UK is one of the world’s leading technology markets and has become increasingly important to Rubrik’s long-term growth. This investment strengthens our UK ecosystem, helping EMEA customers address the critical need for European data sovereignty, quickly recover from cyberattacks and safely scale AI,” says Bipul Sinha, chief executive, chairman and co-founder of Rubrik.
Why London, not an EU capital
That pairing is worth sitting with. Rubrik now has a compliant route into the EU sovereign cloud market through AWS, yet it is anchoring its regional headquarters in London, outside the bloc entirely. The UK offers deep technical talent and a large financial services and public sector customer base, but it cannot itself offer EU data residency guarantees post-Brexit.
The more plausible read is that Rubrik is separating two jobs: London runs the commercial and operational EMEA business, while the AWS European Sovereign Cloud deal handles the specific compliance requirements of EU customers. Framed that way, the “why London” answer is less about sovereignty and more about talent, market depth and proximity to existing customers.
Founded in 2014 by Sinha, Soham Mazumdar and Arvind Nithrakashyap, Rubrik has grown from backup and recovery software into a broader cyber resilience and AI governance business. It went public on the New York Stock Exchange in 2024, raising $752 million, and has since pushed into enterprise AI oversight through its Rubrik Agent Cloud platform, which monitors and audits AI agent actions and can undo mistakes made by agents operating with too much autonomy.
Rubrik now serves around 2,000 customers across EMEA, with nearly half using three or more of its products. Recent UK customers include Harbour Energy, Manchester City Council, the Scottish Government and Fortegra Financial Corporation.
The company said its UK business delivered a record first quarter, with strong growth among large enterprise and public-sector accounts.
A crowded cyber resilience market
The cyber resilience market Rubrik is fighting for share in is getting more crowded. Cohesity completed its acquisition of Veritas’ enterprise data protection business in 2025, folding a major legacy player into its own platform. Veeam raised $2 billion in secondary financing at a $15 billion valuation to build out AI-powered resilience tools of its own.
CyberArk, meanwhile, has been expanding through acquisitions to bulk up its identity security platform. None of Rubrik’s closest rivals has announced a comparable EMEA headquarters commitment of this scale so far.
“Rubrik’s decision to make London its European headquarters is a vote of confidence in Britain’s talent and this country as a place to invest, hire and grow,” said Kanishka Narayan, UK minister for AI and online safety.
Rubrik’s new London office includes an indoor park, cafe, wellness studio and rooftop bar, along with a planned executive briefing centre for customer and partner engagements.
