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Roofr raises $12M to build next-gen SaaS platform

Photo Credit: Roofr

Roofr, the all-in-one roofing software that enables roofers to provide instant estimates, measure roofs using aerial imagery, and create visually stunning proposals, has completed a $12M Series A funding round. This round of funding included Bullpen Capital and Crosslink Capital have previously participated, as have new investors K5 Global, Vertical Venture Partners, Interplay, Ace & Co, and 12BF. This new $12M investment brings the total investment to funding raised to $19M.

Roofr’s latest funding round will aid in the development of a robust end-to-end experience for roofers worldwide, by providing professionals with a simple way to manage their projects and accelerate their ability to complete them.

New features

Roofr plans to add features such as payments and lead generation, as well as strengthen new partnerships for better integrations, increase support hours, and double their team.

Roofr has launched new features such as proposals and an instant estimator, which allows roofers to provide roofing estimates in seconds since announcing seed funding in 2021.

Roofr is emphasising strategic alliances and integrations that will benefit its users in addition to expanding its team and feature set. Recently, Roofr announced a partnership with Roofers can connect photos and notes from on-site site visits with digital sales solutions using CompanyCam.

“Roofing is an industry that prides itself on craftsmanship and precision. We want to ensure that roofing contractors have the most advanced software to measure, estimate and build winning project proposals, helping them to save time, grow their profits, and scale fast,” said Richard Nelson, CEO of Roofr. “As a third-generation Roofer, I understand the pain industry professionals go through on a day-to-day basis running their business. From having to drive out to a home to get measurements in person, to creating pen and paper proposals. I started Roofr to solve these problems and build software for roofers, by roofers.”

“We’re looking forward to helping Roofr continue to grow market share in the roofing contractor industry with this new round of funding,” said Brad Corona, Managing Director of Vertical Venture Partners. “We always look to partner with entrepreneurs who understand their industry vertical deeply, and Roofr is the epitome of that thesis.”

Roofr is a SaaS platform that provides roofing contractors with everything they need to save time, money, and close more business. It was founded in 2016 by Kevin Redman and Richard Nelson. They provide instant estimating tools that quickly qualify leads, aerial images that produce extremely accurate roof measurement reports, and proposal software that allows clients to electronically sign contracts with just a mouse click.

Richard began roofing at the age of twelve. “Wake up, you’re working for the family business,” his uncle said one morning. He spent every summer until he was 24 on a roof.

How the idea germinated

Richard left the family business at the age of 24 to work in sales and project management for a large roofing company. It was at that point that he realised how antiquated and Roofers’ workflows were inefficient. He knew there had to be a better way, from climbing on the roof to get measurements in person to creating subpar, pen and paper proposals that converted horribly. As a result, Richard quit his job, sold his house, and founded Roofr.

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